CMU INSIGHTS TRAINING HUB

CMU’s Weekly Webinars

Online training for music people



Expand your knowledge about the inner workings of the music business, best practice across the music industry, and all the latest trends and developments, with CMU’s weekly webinars.




Taking place every Tuesday afternoon at 2.30pm London time, these one-hour online training sessions are delivered by CMU’s Chris Cooke.

Each webinar presents timely and easy-to-understand insights about a different music business topic, with plenty of opportunity to ask questions.

Attendees can also access online resources – including downloadable slides – and a recording of the webinar available for a month after the live session.

We are currently taking bookings for the following webinars…

Making Money From Music Copyright | Recording Available

Collective Licensing Explained – Get Played, Get Paid | 19 Jan

Music Rights Data Made Simple | 26 Jan

Streaming Explained – The Digital Market In 2021 | 2 Feb

Streaming Explained – How Digital Licensing Works | 9 Feb

Streaming Explained – How Money Gets Shared | 16 Feb

Building A Fanbase For New Artists | 23 Feb

Music Marketing – Toolkit & Tactics | 2 Mar

Getting The Most From Fan Data | 9 Mar

Full information about each session is given below




Access to each individual webinar is just £25, plus you can book into four webinars for £75 and all nine for just £150.



You can also book into all three music copyright sessions for just £60 here.

You can also book into all three streaming sessions for just £60 here.

You can also book into all three fanbase building sessions for just £60 here.




We can also run these and a whole host of other webinars bespoke for your team or develop a specific online learning programme for your company. Click here to find out more about CMU’s Team Training services.



UPCOMING WEBINARS

MAKING MONEY FROM MUSIC COPYRIGHT
Recording Available
The music rights business makes money by exploiting the controls that come with the copyrights in songs and recordings. Get to grips with all the basic principles of copyright law and how music copyright makes money in this user-friendly easy-to-follow webinar.

Learn about…
• What enjoys copyright protection.
• The distinct copyright controls.
• Who owns copyright – by default and by convention.
• How music copyright makes money.
• Direct exploitation and licensing.



COLLECTIVE LICENSING EXPLAINED – GET PLAYED, GET PAID
Tuesday 19 Jan 2021 | 2.30pm
Sometimes the music industry licenses through direct deals, other times it employs the collective licensing approach. Fully understand how collective licensing works – in the UK and around the world – in this user-friendly easy-to-follow webinar.

Learn about…
• Why the music industry uses collective licensing.
• When collective licensing applies.
• What collective licensing means for rights owner and licensee.
• How collective licensing works around the world.
• How collective licensing is regulated.



MUSIC RIGHTS DATA MADE SIMPLE
Tuesday 26 Jan 2021 | 2.30pm
Getting songwriters and artists paid when their songs and recordings are played often comes down to whether or not the right data is in the system. But what data? This webinar runs through all the key data points and explains how to get information into the system.

Learn about…
• All the important music copyright data points.
• Who manages each data point.
• How you get your data into the system.
• How bad data stops payment.
• Why the music industry still has a copyright data problem.



STREAMING EXPLAINED – THE DIGITAL MARKET IN 2021
Tuesday 2 Feb 2021 | 2.30pm
Streaming now accounts for more than half of recorded music revenues worldwide – and in many countries it’s much bigger than that. Get fully up to speed on all the key trends and developments in the global streaming music market in this super timely webinar.

Learn about…
• The different kinds of streaming services.
• Which platforms dominate in which markets.
• Which platforms generate the real money.
• What impact the streaming boom has had on the music industry.
• What key challenges remain for the streaming market.



STREAMING EXPLAINED – HOW DIGITAL LICENSING WORKS
Tuesday 9 Feb 2021 | 2.30pm
The streaming business is complex in terms of how services are licensed, and how artists and songwriters get paid. Get to grips with it all via our concise user-friendly guide to digital licensing and streaming royalties – explained in full in just ten steps.

Learn about…
• Why copyright rules and industry conventions complicate streaming.
• How the record industry licenses through direct deals.
• How the publishing sector licenses through direct and society deals.
• How streaming royalties are calculated each month.
• How and why money flows down an assortment of royalty chains.



STREAMING EXPLAINED – HOW MONEY GETS SHARED
Tuesday 16 Feb 2021 | 2.30pm
Streaming is a revenue share game, with digital dollars shared out each month between artists, songwriters, labels and publishers. We explain how the money is currently split up and talk through why some people in the industry believe a different approach is needed.

Learn about…
• How streaming monies are shared out each month.
• How the digital pie has been re-sliced over the years.
• Why recording rights get a bigger share than the song rights.
• The arguments for and against a major overhaul of how streaming monies are shared out.
• The case for user-centric royalty distribution.



BUILDING A FANBASE FOR NEW ARTISTS
Tuesday 23 Feb 2021 | 2.30pm
How do artists go about building a fanbase in 2021? In this webinar we’ll talk through the fanbase building process, from when artists are working truly DIY, through the involvement of different music industry business partners like management, distributors, labels, promoters and specialist agencies.

Learn about…
• The fanbase building process – from hobbyist to headliner.
• Fanbase building tools.
• The role of the artist’s business partners.
• Utilising fan data to fuel growth.
• The impact of COVID-19.



MUSIC MARKETING – TOOLKIT & TACTICS
Tuesday 2 Mar 2021 | 2.30pm
What are the tools, tactics, channels and platforms utilised by the music industry when promoting artists, releases and events in 2021? This webinar provides a speedy overview of the modern music marketing toolkit and the ten main tools inside.

Learn about…
• The ten key elements of the music marketing toolkit.
• How marketing priorities change as an artist’s career progresses.
• Where traditional music media still fit in.
• How streaming service playlists are in flux.
• Why content and data are absolutely key.



GETTING THE MOST FROM FAN DATA
Tuesday 9 Mar 2021 | 2.30pm
What data is being gathered about the fanbases of the artists you work with and who has access to it? This webinar talks through the ten key categories of fan data, how artists can access and utilise it all, and where data protection law fits in.

Learn about…
• The key categories of fan data.
• How that data can inform artist marketing.
• How that data can inform the entire artist business.
• The impact of data protection law.
• Why data considerations should be included in every artist contract.



TERMS & CONDITIONS
Published prices include VAT and all booking fees.

Bookings are non-refundable, though a booking can be transferred to another person or webinar – email insights@unlimitedmedia.co.uk for more info.

Payment must be made before attendance unless otherwise arranged.

Once you have booked online you will receive an automatic booking confirmation by email. If there are any subsquent issues with processing your payment we will get in touch. Otherwise you will receive a logistics email on the morning of the webinar telling you how to access the session.

All webinars are delivered via the Zoom webinar platform and you will need an internet connection to access them.

If, for any reason, a webinar is postponed or cancelled CMU Insights will let each participant know by email, via the email address used in the booking. Affected attendees will have the option to move their booking to another webinar or to take a full refund.

All content delivered and provided via these webinars is © CMU Insights.