CMU’s Webinars – Autumn 2020

Online training for music people

Expand your knowledge about the inner workings of the music business, best practice across the music industry, and all the latest trends and developments, with CMU’s weekly webinars.

Taking place every Tuesday afternoon at 2.30pm London time, these one-hour online training sessions are delivered by CMU’s Chris Cooke.

Each webinar presents timely and easy-to-understand insights about a different music business topic, with plenty of opportunity to ask questions.

Attendees can also access online resources – including downloadable slides – and a recording of the webinar available for a month after the live session.

Aware that the music industry is still facing many challenges as a result of COVID-19, CMU is keeping the prices down for this series of webinars with special early-bird rates currently available.

Access to each individual webinar is just £25, plus you can book into four webinars for £75 and all nine for just £150.

We are currently taking bookings for the following webinars…

The Rights Of Songwriters And Performers | 22 Sep

Digital Music In Emerging Markets | 29 Sep

Streaming Service Playlists | 6 Oct

Building A Fanbase For New Artists | 13 Oct

Understanding Brand Partnerships | 20 Oct

Building A Direct-To-Fan Business | 27 Oct

Top Five Music Industry Developments In 2020 | 3 Nov

Top Five Streaming Developments In 2020 | 10 Nov

Top Five Copyright Developments In 2020 | 17 Nov

Full information about each session is given below

We can also run these and a whole host of other webinars bespoke for your team or develop a specific online learning programme for your company. Click here to find out more about CMU’s Team Training services.


Tuesday 22 Sep | 2.30pm
Artists and songwriters often assign the copyrights they create to business partners: labels, publishers and collecting societies. But music-makers have rights over their music even when they no longer own the copyright. What are those and how do they work? Find out in this webinar.

Learn about…
• How copyright assignment works.
• Common contractual rights in record and publishing contracts.
• Moral rights.
• Performer rights and equitable remuneration.
• Termination rights in the US.

Tuesday 29 Sep | 2.30pm
Markets like China, India, Russia, South Korea and Brazil have played a key role in the revival of the record industry’s fortunes, while markets in Africa are set to become increasingly important in the years ahead. Which services and what models dominate in these countries?

Learn about…
• Recent revenue trends in key emerging markets.
• The regional streaming services.
• Streaming in China, India, Russia, South Korea and Brazil.
• Why everyone is excited about the potential of Africa.
• How rights and royalties flow around the global streaming business.

Tuesday 6 Oct | 2.30pm
We all know playlists drive a lot of plays on the streaming services, with playlister pitching now a key part of any music marketing campaign. But how do streaming service playlists work? And how is the evolution of playlist curation impacting on the future of music marketing?

Learn about…
• A brief history of streaming service playlists.
• Service-controlled playlists in 2020.
• Independent playlists in 2020.
• The playlist pitching process.
• The rise of machine-driven playlists and how to play the algorithm.

Tuesday 13 Oct | 2.30pm
How do artists go about building a fanbase in 2020? In this webinar we’ll talk through the fanbase building process, from when artists are working truly DIY, through the involvement of different music industry business partners like management, distributors, labels, promoters and specialist agencies.

Learn about…
• The fanbase building process – from hobbyist to headliner.
• Fanbase building tools.
• The role of the artist’s business partners.
• Utilising fan data to fuel growth.
• The impact of COVID-19.

Tuesday 20 Oct | 2.30pm
Brands see the value of music as part of their marketing activity. But how do brand partnerships work? What do brands want from these partnerships and how does that impact who they do the deal with? And what can artists expect in return when they ally with consumer brands?

Learn about…
• What brands want from music partnerships.
• What brands offer to artists and music partners.
• The impact of complexities in the music industry.
• The impact of complexities in big brand marketing.
• Building a brands network.

Tuesday 27 Oct | 2.30pm
The biggest impact digital has had on music is the direct-to-fan relationship – but are artists and their business partners truly realising the potential of D2F? This webinar explains how data and digital tools can be used to drive extra revenue for each artist business.

Learn about…
• How the fan relationship has evolved.
• The tools and platforms for growing the fanbase.
• The tools and platforms for understanding the fanbase.
• The tools and platforms for monetising the fanbase.
• The logistical challenges of providing D2F products and services.

Tuesday 3 Nov | 2.30pm
In a year dominated by the impact of COVID-19, what have been the key developments in the wider music industry in 2020? As the live industry restarts, what will it look like? And what impact will the challenges of 2020 have long-term on all the other strands of the music industry?

Learn about…
• What the live sector will look like post-COVID.
• The impact of COVID on music rights and the fan relationship.
• Key streaming trends and challenges.
• How music marketing has changed in 2020.
• The new opportunities in live streaming and direct-to-fan.

Tuesday 10 Nov | 2.30pm
While the streaming boom continues led by Spotify-style services, the digital music market is diversifying again. New streaming products and business models present both challenges and opportunities, while lingering questions about Spotify-style streaming increasingly need to be answered.

Learn about…
• The evolution of user-generated content platforms.
• Where live-streaming, music creation apps and podcasts fit in.
• How the price point debate will evolve in subscription streaming.
• The ongoing debate over how digital income is shared.
• Why addressing music data challenges is becoming more urgent.

Tuesday 17 Nov | 2.30pm
The music rights business has been more stable during the COVID-19 crisis, though certain revenue streams have taken a hit. Meanwhile copyright law and the music industry’s licensing systems continue to evolve. Get a speedy update on all the key developments in music rights with this webinar.

Learn about…
• The impact of COVID-19 on music rights revenues.
• The implementation of the European Copyright Directive.
• The new mechanical rights licensing system in the US.
• The music industry’s key piracy objectives.
• The ongoing transparency debate.

Published prices include VAT and all booking fees.

Bookings are non-refundable, though a booking can be transferred to another person or webinar – email for more info.

Payment must be made before attendance unless otherwise arranged.

Once you have booked online you will receive an automatic booking confirmation by email. If there are any subsquent issues with processing your payment we will get in touch. Otherwise you will receive a logistics email on the morning of the webinar telling you how to access the session.

All webinars are delivered via the Zoom webinar platform and you will need an internet connection to access them.

If, for any reason, a webinar is postponed or cancelled CMU Insights will let each participant know by email, via the email address used in the booking. Affected attendees will have the option to move their booking to another webinar or to take a full refund.

All content delivered and provided via these webinars is © CMU Insights.