CMU INSIGHTS TRAINING HUB

CMU’s Weekly Webinars

Online training for music people



Expand your knowledge about the inner workings of the music business, best practice across the music industry, and all the latest trends and developments, with CMU’s weekly webinars.




Taking place every Tuesday afternoon at 2.30pm London time, these one-hour online training sessions are delivered by CMU’s Chris Cooke.

Each webinar presents timely and easy-to-understand insights about a different music business topic, with plenty of opportunity to ask questions.

Attendees can also access online resources – including downloadable slides – and a recording of the webinar available for a month after the live session.

We are currently taking bookings for the following webinars…

Streaming Explained – The Key Challenges In 2021 | Recording Available

Streaming Explained – Digital Music In Emerging Markets | Recording Available

Streaming Explained – Safe Harbour And The Value Gap | 20 Apr

Key Music Industry Trends | 27 Apr

Key Streaming Trends | 4 May

Key Music Copyright Trends | 11 May

Making Money From Music Copyright | 18 May

Collective Licensing Explained – Get Played, Get Paid | 25 May

Music Rights Data Made Simple | 1 Jun

Full information about each session is given below




Access to each individual webinar is just £25, plus you can book into four webinars for £75 and all nine for just £150.



You can also book into all three streaming sessions for just £60 here.

You can also book into all three industry trend sessions for just £60 here.




We can also run these and a whole host of other webinars bespoke for your team or develop a specific online learning programme for your company. Click here to find out more about CMU’s Team Training services.



UPCOMING WEBINARS

STREAMING EXPLAINED – THE KEY CHALLENGES IN 2021
Recording Available
The global record industry continues to grow on the back of the streaming boom, though challenges remain in the streaming business. We outline and explain all the key challenges, and suggest what solutions may be employed by the services and the music industry.

Learn about…
• Why so many streaming services are still loss making.
• What ARPU means and why some people are obsessed by it.
• The digital pie debate.
• The conversation about increasing subscription prices.
• How bad data can stop people getting paid.



STREAMING EXPLAINED – DIGITAL MUSIC IN EMERGING MARKETS
Recording Available
Markets like China, India, Russia, South Korea and Brazil have played a key role in the revival of the record industry’s fortunes, while markets in Africa are set to become increasingly important in the years ahead. Which services and what models dominate in these countries?

Learn about…
• Recent revenue trends in key emerging markets.
• The regional streaming services.
• Streaming in China, India, Russia, South Korea and Brazil.
• Why everyone is excited about the potential of Africa.
• How rights and royalties flow around the global streaming business.



STREAMING EXPLAINED – SAFE HARBOUR AND THE VALUE GAP
Tuesday 20 Apr 2021 | 2.30pm
The music industry went to war with YouTube over safe harbour and the value gap. What does that even mean? And who is winning the battle? We look at 2019’s controversial European Copyright Directive and what impact it will – or will not – have, and whether those reforms can – or will – be adopted by the US. Plot twist: maybe YouTube wasn’t even the real problem.

Learn about…
• The origins of the copyright safe harbour.
• How the safe harbour affects the music industry’s negotiating power.
• The value gap campaign.
• What the EU Copyright Directive does to the European safe harbour.
• The current status of the safe harbour debate in the US.



KEY MUSIC INDUSTRY TRENDS
Tuesday 27 Apr 2021 | 2.30pm
In a year dominated by the impact of COVID-19, what have been the key developments in the wider music industry over the last twelve months? As the live industry restarts, what will it look like? And what impact will the challenges of the pandemic have long-term on all the other strands of the music industry?

Learn about…
• What the live sector will look like post-COVID.
• The impact of COVID on music rights and the fan relationship.
• The debate around the economics of streaming.
• How data and networks are now crucial for music marketing.
• The new opportunities in live streaming and direct-to-fan.



KEY STREAMING TRENDS
Tuesday 4 May 2021 | 2.30pm
While the streaming boom continues to be led by Spotify-style services, the digital music market is diversifying again. New streaming products and business models present both challenges and opportunities, while lingering questions about Spotify-style streaming increasingly need to be answered.

Learn about…
• The evolution of user-generated content platforms.
• Where live-streaming, music creation apps and podcasts fit in.
• The ongoing debate over how digital income is shared.
• The power and the mystery of the algorithms.
• Why addressing music data challenges is becoming more urgent.



KEY MUSIC COPYRIGHT TRENDS
Tuesday 11 May 2021 | 2.30pm
The music rights business has been more stable during the COVID-19 crisis, though certain revenue streams have taken a hit. Meanwhile copyright law and the music industry’s licensing systems continue to evolve. Get a speedy update on all the key developments in music rights with this webinar.

Learn about…
• The impact of COVID-19 on music rights revenues.
• The implementation of the European Copyright Directive.
• The new mechanical rights licensing system in the US.
• The music industry’s key piracy objectives.
• The ongoing transparency debate.



MAKING MONEY FROM MUSIC COPYRIGHT
Tuesday 18 May 2021 | 2.30pm
The music rights business makes money by exploiting the controls that come with the copyrights in songs and recordings. Get to grips with all the basic principles of copyright law and how music copyright makes money in this user-friendly easy-to-follow webinar.

Learn about…
• What enjoys copyright protection.
• The distinct copyright controls.
• Who owns copyright – by default and by convention.
• How music copyright makes money.
• Direct exploitation and licensing.



COLLECTIVE LICENSING EXPLAINED – GET PLAYED, GET PAID
Tuesday 25 May 2021 | 2.30pm
Sometimes the music industry licenses through direct deals, other times it employs the collective licensing approach. Fully understand how collective licensing works – in the UK and around the world – in this user-friendly easy-to-follow webinar.

Learn about…
• Why the music industry uses collective licensing.
• When collective licensing applies.
• What collective licensing means for rights owner and licensee.
• How collective licensing works around the world.
• How collective licensing is regulated.



MUSIC RIGHTS DATA MADE SIMPLE
Tuesday 1 Jun 2021 | 2.30pm
Getting songwriters and artists paid when their songs and recordings are played often comes down to whether or not the right data is in the system. But what data? This webinar runs through all the key data points and explains how to get information into the system.

Learn about…
• All the important music copyright data points.
• Who manages each data point.
• How you get your data into the system.
• How bad data stops payment.
• Why the music industry still has a copyright data problem.



TERMS & CONDITIONS
Published prices include VAT and all booking fees.

Bookings are non-refundable, though a booking can be transferred to another person or webinar – email insights@unlimitedmedia.co.uk for more info.

Payment must be made before attendance unless otherwise arranged.

Once you have booked online you will receive an automatic booking confirmation by email. If there are any subsquent issues with processing your payment we will get in touch. Otherwise you will receive a logistics email on the morning of the webinar telling you how to access the session.

All webinars are delivered via the Zoom webinar platform and you will need an internet connection to access them.

If, for any reason, a webinar is postponed or cancelled CMU Insights will let each participant know by email, via the email address used in the booking. Affected attendees will have the option to move their booking to another webinar or to take a full refund.

All content delivered and provided via these webinars is © CMU Insights.