CMU INSIGHTS TRAINING HUB

CMU’s Webinars

Online training for music people



CMU Insights provides regular online training for music industry people – details of upcoming webinars from CMU will be posted here soon. Details about past CMU Insights webinars are given below.

We can also run online courses bespoke for your team – for more information about CMU’s Team Training click here.



COPYRIGHT EXPLAINED

MAKING MONEY FROM MUSIC COPYRIGHT
The music rights business makes money by exploiting the controls that come with the copyrights in songs and recordings. Get to grips with all the basic principles of copyright law and how music copyright makes money in this user-friendly easy-to-follow webinar.

Learn about…
• What enjoys copyright protection.
• The distinct copyright controls.
• Who owns copyright – by default and by convention.
• How music copyright makes money.
• Direct exploitation and licensing.



COLLECTIVE LICENSING EXPLAINED – GET PLAYED, GET PAID
Sometimes the music industry licenses through direct deals, other times it employs the collective licensing approach. Fully understand how collective licensing works – in the UK and around the world – in this user-friendly easy-to-follow webinar.

Learn about…
• Why the music industry uses collective licensing.
• When collective licensing applies.
• What collective licensing means for rights owner and licensee.
• How collective licensing works around the world.
• How collective licensing is regulated.



MUSIC RIGHTS DATA MADE SIMPLE
Getting songwriters and artists paid when their songs and recordings are played often comes down to whether or not the right data is in the system. But what data? This webinar runs through all the key data points and explains how to get information into the system.

Learn about…
– All the important music copyright data points.
– Who manages each data point.
– How you get your data into the system.
– How bad data stops payment.
– Why the music industry still has a copyright data problem.



HOW SYNC LICENSING WORKS
How do sync deals work? This easy-to-follow webinar explains the ins, the outs and the complexities of the synchronisation business, outlining how music is licensed when it appears in TV shows, movies, games and ads.

Learn about…
• The key clients for sync.
• The options those clients have for their music.
• Which copyright controls a sync exploits.
• How that affects the deal.
• How everyone gets paid.



AN ENGLISHMAN IN NEW YORK – WHY AMERICAN COPYRIGHT LAW IS JUST PLAIN WEIRD
While there are some basic principles that join up all the copyright systems around the world, there are also some key differences from country to country. And with American copyright law, some things are just plain weird. This webinar gives you an easy-access guide to at least five ways that US copyright is different to the UK and Continental Europe.

Learn about…
• Copyright registration and statutory damages.
• Why American AM/FM radio pays no recording royalties at all.
• The impact of the BMI/ASCAP consent decrees.
• The mechanical rights mess and the Music Modernization Act.
• The challenge of fair use.



STREAMING EXPLAINED

STREAMING EXPLAINED – THE DIGITAL MARKET IN 2020
Streaming now accounts for more than half of recorded music revenues worldwide – and in many countries it’s much bigger than that. Get fully up to speed on all the key trends and developments in the global streaming music market in this super timely webinar.

Learn about…
• The different kinds of streaming services.
• Which platforms dominate in which markets.
• Which platforms generate the real money.
• What impact the streaming boom has had on the music industry.
• What key challenges remain for the streaming market.



HOW DIGITAL LICENSING WORKS
The streaming business is complex in terms of how services are licensed, and how artists and songwriters get paid. Get to grips with it all via our concise user-friendly guide to digital licensing and streaming royalties – explained in full in just ten steps.

Learn about…
• Why copyright rules and industry conventions complicate streaming.
• How the record industry licenses through direct deals.
• How the publishing sector licenses through direct and collecting society deals.
• How streaming royalties are calculated each month.
• How and why money flows down an assortment of royalty chains.



HOW MONEY GETS SHARED
Streaming is a revenue share game, with digital dollars shared out each month between artists, songwriters, labels and publishers. We explain how the money is currently split up and talk through why some people in the industry believe a different approach is needed.

Learn about…
• How streaming monies are shared out each month.
• How the digital pie has been re-sliced over the years.
• Why recording rights get a bigger share than the song rights.
• The arguments for and against a major overhaul of how streaming monies are shared out.
• The case for user-centric royalty distribution.



THE KEY CHALLENGES IN 2020
The global record industry continues to grow on the back of the streaming boom, though challenges remain in the streaming business. We outline and explain all the key challenges, and suggest what solutions may be employed by the services and the music industry.

Learn about…
• Why so many streaming services are still loss making.
• What ARPU means and why some people are obsessed by it.
• The digital pie debate.
• The conversation about increasing subscription prices.
• How bad data can stop people getting paid.



MUSIC INDUSTRY VS YOUTUBE (AND WHAT EVEN IS THE VALUE GAP?)
The music industry went to war with YouTube over safe harbours and the value gap. What does that even mean? And who is winning the battle? We look at 2019’s controversial European Copyright Directive and what impact it will – or will not – have, and whether those reforms can – or will – be adopted by the US. Plot twist: maybe YouTube wasn’t even the real problem.

Learn about…
• The origins of the copyright safe harbour.
• How the safe harbour affects the music industry’s negotiating power.
• The value gap campaign.
• What the EU Copyright Directive does to the European safe harbour.
• The current status of the safe harbour debate in the US.



LABELS & MARKETING

THE EVOLUTION OF RECORD DEALS
The artist/label relationship has evolved a lot in the last fifteen years. Today artists have a much wider range of options when choosing a business partner to work on their recordings. This webinar explains that evolution and runs through the key deal types now available.

Learn about…
• The ten label/distribution deals now available.
• The pros and cons of the different approaches.
• The key negotiation points in a modern label deal.
• How the artist / label / manager relationship has changed.
• Why major label deals can still be attractive.



MUSIC MARKETING – TOOLKIT & TACTICS
What are the tools, tactics, channels and platforms utilised by the music industry when promoting artists, releases and events in 2020? This webinar provides a speedy overview of the modern music marketing toolkit and the ten main tools inside.

Learn about…
• The ten key elements of the music marketing toolkit.
• How marketing priorities change as an artist’s career progresses.
• Where traditional music media still fit in.
• How streaming service playlists are in flux.
• Why content and data are absolutely key.



THE EVOLUTION OF CATALOGUE MARKETING
In the same way the shift to streams has changed the way labels release and market new music, the way they monetise catalogue recordings has changed too. Probably more so. This webinar puts the spotlight on catalogue marketing and what it involves in 2020.

Learn about…
• How digital revolutionised catalogue recordings.
• How catalogues were traditionally monetised – and how some of that still stands.
• How catalogue campaigns are now about making old music timely again.
• Where streaming service playlists and social media fit in.
• The key challenges for labels to overcome to maximise catalogue revenues.



GETTING THE MOST FROM FAN DATA
What data is being gathered about the fanbases of the artists you work with and who has access to it? This webinar talks through the ten key categories of fan data, how artists can access and utilise it all, and where data protection law fits in.

Learn about…
• The key categories of fan data.
• How that data can inform artist marketing.
• How that data can inform the entire artist business.
• The impact of data protection law.
• Why data considerations should be included in every artist contract.



WHY MUSIC MEDIA ISNT DEAD – YET
It took the music business fifteen years to make digital work – and the process was painful. For the music media that pain is still real. In a world where everyone is an influencer and content is free, we look at how music media make money; what influence really means; how media consumption works for the Spotify generation; and what this means for the music industry.

Learn about…
• How the role of music media in championing new music has changed.
• Why it’s so hard for music media to make money online.
• The different online business models music media have experimented with.
• Why these challenges are good and bad news for the music industry.
• The blurring of the line between editorial and advertising.



TERMS & CONDITIONS
Published prices include VAT and all booking fees.

Bookings are non-refundable, though a booking can be transferred to another person or webinar – email sam@unlimitedmedia.co.uk for more information.

Payment must be made before attendance unless otherwise arranged.

If, for any reason, a webinar is postponed or cancelled CMU Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another webinar or to take a full refund.

All content delivered via these webinars is © CMU Insights.