CMU INSIGHTS TRAINING HUB

CMU’s Team Training

Bespoke training sessions for your team




CMU’s Team Training is a great way to bring your team together – to learn, to share and to connect with each other.

We have a wide range of one-hour seminars and webinars to choose from, making it really easy for music companies to create their own training programme. Details of those sessions are given below.

CMU Insights is a leading provider of training to the music industry.

We have delivered bespoke training sessions for numerous music companies and organisations, including Sony Music, Warner Music, SoundCloud, Emubands, ie:music, ATC Management, BPI, MMF, IMRO, the Musicians’ Union, the British Council, Promus, Music Norway, Music Estonia and the Association Of Caribbean Copyright Societies.

To discuss booking Team Training for your team email insights@unlimitedmedia.co.uk



MUSIC COPYRIGHT WEBINARS

01: MAKING MONEY FROM MUSIC COPYRIGHT | RESOURCES
The music rights business makes money by exploiting the controls that come with the copyrights in songs and recordings. Get to grips with all the basic principles of copyright law and how music copyright makes money in this user-friendly easy-to-follow webinar.

Learn about…
• What enjoys copyright protection.
• The distinct copyright controls.
• Who owns copyright – by default and by convention.
• How music copyright makes money.
• Direct exploitation and licensing.



02: COLLECTIVE LICENSING EXPLAINED | RESOURCES
Sometimes the music industry licenses through direct deals, other times it employs the collective licensing approach. Fully understand how collective licensing works – in the UK and around the world – in this user-friendly easy-to-follow webinar.

Learn about…
• Why the music industry uses collective licensing.
• When collective licensing applies.
• What collective licensing means for rights owner and licensee.
• How collective licensing works around the world.
• How collective licensing is regulated.



03: MUSIC RIGHTS DATA MADE SIMPLE | RESOURCES
Getting songwriters and artists paid when their songs and recordings are played often comes down to whether or not the right data is in the system. But what data? This webinar runs through all the key data points and explains how to get information into the system.

Learn about…
• All the important music copyright data points.
• Who manages each data point.
• How you get your data into the system.
• How bad data stops payment.
• Why the music industry still has a copyright data problem.



04: THE RIGHTS OF SONGWRITERS AND PERFORMERS | RESOURCES
Artists and songwriters often assign the copyrights they create to business partners: labels, publishers and collecting societies. But music-makers have rights over their music even when they no longer own the copyright. What are those and how do they work? Find out in this webinar.

Learn about…
• How copyright assignment works.
• Common contractual rights in record and publishing contracts.
• Moral rights.
• Performer rights and equitable remuneration.
• Termination rights in the US.



05: THE EVOLUTION OF MUSIC PIRACY | RESOURCES
As the legitimate digital music market has evolved so has online music piracy. This webinar looks at the piracy challenge over the last 20 years, how the music industry has sought to tackle the problem, and which anti-piracy tactics actually work today.

Learn about…
• What the law says about copyright infringement.
• The rise of online piracy in the 2000s and the industry’s initial response.
• The rise of stream-ripping and today’s piracy challenges.
• What the industry at large can do about music piracy today.
• What individual rights-holders can do about music piracy today.



06: DISTINCTIVE FEATURES OF US COPYRIGHT LAW | RESOURCES
While there are some basic principles that join up all the copyright systems around the world, there are also some key differences from country to country. And with American copyright law, some things are just plain weird. This webinar gives you a guide to five significant ways in which copyright in the US is different to the UK and Continental Europe.

Learn about…
• Copyright registration and statutory damages.
• Why American AM/FM radio pays no recording royalties at all.
• The impact of the BMI/ASCAP consent decrees.
• The mechanical rights mess and the Music Modernization Act.
• The challenge of fair use.



STREAMING EXPLAINED WEBINARS

01: THE DIGITAL MARKET IN 2021 | RESOURCES
Streaming now accounts for more than half of recorded music revenues worldwide – and in many countries it’s much bigger than that. Get fully up to speed on all the key trends and developments in the global streaming music market in this super timely webinar.

Learn about…
• The different kinds of streaming services.
• Which platforms dominate in which markets.
• Which platforms generate the real money.
• What impact the streaming boom has had on the music industry.
• What key challenges remain for the streaming market.



02: HOW DIGITAL LICENSING WORKS | RESOURCES
The streaming business is complex in terms of how services are licensed, and how artists and songwriters get paid. Get to grips with it all via our concise user-friendly guide to digital licensing and streaming royalties – explained in full in just ten steps.

Learn about…
• Why copyright rules and industry conventions complicate streaming.
• How the record industry licenses through direct deals.
• How the publishing sector licenses through direct and society deals.
• How streaming royalties are calculated each month.
• How and why money flows down an assortment of royalty chains.



03: HOW DIGITAL MONEY GETS SHARED | RESOURCES
Streaming is a revenue share game, with digital dollars shared out each month between artists, songwriters, labels and publishers. We explain how the money is currently split up and talk through why some people in the industry believe a different approach is needed.

Learn about…
• How streaming monies are shared out each month.
• How the digital pie has been re-sliced over the years.
• Why recording rights get a bigger share than the song rights.
• The arguments for and against a major overhaul of how streaming monies are shared out.
• The case for user-centric royalty distribution.



04: THE KEY STREAMING CHALLENGES IN 2021 | RESOURCES
The global record industry continues to grow on the back of the streaming boom, though challenges remain in the streaming business. We outline and explain all the key challenges, and suggest what solutions may be employed by the services and the music industry.

Learn about…
• Why so many streaming services are still loss making.
• What ARPU means and why some people are obsessed by it.
• The digital pie debate.
• The conversation about increasing subscription prices.
• How bad data can stop people getting paid.



05: DIGITAL MUSIC IN EMERGING MARKETS | RESOURCES
Markets like China, India, Russia, South Korea and Brazil have played a key role in the revival of the record industry’s fortunes, while markets in Africa are set to become increasingly important in the years ahead. Which services and what models dominate in these countries?

Learn about…
• Recent revenue trends in key emerging markets.
• The regional streaming services.
• Streaming in China, India, Russia, South Korea and Brazil.
• Why everyone is excited about the potential of Africa.
• How rights and royalties flow around the global streaming business.



06: SAFE HARBOUR AND THE VALUE GAP | RESOURCES
The music industry went to war with YouTube over safe harbour and the value gap. What does that even mean? And who is winning the battle? We look at 2019’s controversial European Copyright Directive and what impact it will – or will not – have, and whether those reforms can – or will – be adopted by the US. Plot twist: maybe YouTube wasn’t even the real problem.

Learn about…
• The origins of the copyright safe harbour.
• How the safe harbour affects the music industry’s negotiating power.
• The value gap campaign.
• What the EU Copyright Directive does to the European safe harbour.
• The current status of the safe harbour debate in the US.



FANBASE BUILDING WEBINARS

01: BUILDING A FANBASE FOR NEW ARTISTS | RESOURCES
How do artists go about building a fanbase in 2021? In this webinar we’ll talk through the fanbase building process, from when artists are working truly DIY, through the involvement of different music industry business partners like management, distributors, labels, promoters and specialist agencies.

Learn about…
• The fanbase building process – from hobbyist to headliner.
• Fanbase building tools.
• The role of the artist’s business partners.
• Utilising fan data to fuel growth.
• The impact of COVID-19.



02: THE MUSIC MARKETING TOOLKIT | RESOURCES
What are the tools, tactics, channels and platforms utilised by the music industry when promoting artists, releases and events in 2021? This webinar provides a speedy overview of the modern music marketing toolkit and the ten main tools inside.

Learn about…
• The ten key elements of the music marketing toolkit.
• How marketing priorities change as an artist’s career progresses.
• Where traditional music media still fit in.
• How streaming service playlists are in flux.
• Why content and data are absolutely key.



03: GETTING THE MOST FROM FAN DATA | RESOURCES
What data is being gathered about the fanbases of the artists you work with and who has access to it? This webinar talks through the ten key categories of fan data, how artists can access and utilise it all, and where data protection law fits in.

Learn about…
• The key categories of fan data.
• How that data can inform artist marketing.
• How that data can inform the entire artist business.
• The impact of data protection law.
• Why data considerations should be included in every artist contract.



EVOLVING RECORD INDUSTRY WEBINARS

01: THE RECORDED MUSIC BUSINESS IN 2021 | RESOURCES
What are the key revenues, the key trends and the key challenges in the recorded music business in 2021? Get an overview of the global record industry today, including how artists and labels are generating income from their recordings, and how the industry itself is evolving across the world.

Learn about…
• How recorded music makes money in 2021.
• The biggest and fastest growing recorded music markets.
• The people and companies that make up the record industry.
• The record industry’s collecting societies.
• Future challenges and opportunities in recorded music.



02: THE EVOLUTION OF RECORD DEALS | RESOURCES
The artist/label relationship has evolved a lot in the last fifteen years. Today artists have a much wider range of options when choosing a business partner to work on their recordings. This webinar explains that evolution and runs through the key deal types now available.

Learn about…
• The ten label/distribution deals now available.
• The pros and cons of the different approaches.
• The key negotiation points in a modern label deal.
• How the artist / label / manager relationship has changed.
• Why major label deals can still be attractive.



03: THE EVOLUTION OF MUSIC DISTRIBUTION | RESOURCES
Music distribution has changed a lot over the last fifteen years. This webinar reviews the evolution of digital distribution, explaining how distributors expanded their services and client base, and runs through the distribution options open to artists and labels today.

Learn about…
• Why music distributors play a key role in the record industry.
• How and why the range of services distributors offer has expanded.
• The pros and cons of artists working directly with distributors.
• The key factors to consider when picking a distributor.
• The key challenges in the music distribution sector today.



MUSIC BUSINESS TRENDS WEBINARS

01: KEY MUSIC INDUSTRY TRENDS | RESOURCES
In a year dominated by the impact of COVID-19, what have been the key developments in the wider music industry over the last twelve months? As the live industry restarts, what will it look like? And what impact will the challenges of the pandemic have long-term on all the other strands of the music industry?

Learn about…
• What the live sector will look like post-COVID.
• The impact of COVID on music rights and the fan relationship.
• The debate around the economics of streaming.
• How data and networks are now crucial for music marketing.
• The new opportunities in live streaming and direct-to-fan.



02: KEY STREAMING TRENDS | RESOURCES
While the streaming boom continues to be led by Spotify-style services, the digital music market is diversifying again. New streaming products and business models present both challenges and opportunities, while lingering questions about Spotify-style streaming increasingly need to be answered.

Learn about…
• The evolution of user-generated content platforms.
• Where live-streaming, music creation apps and podcasts fit in.
• The ongoing debate over how digital income is shared.
• The power and the mystery of the algorithms.
• Why addressing music data challenges is becoming more urgent.



03: KEY MUSIC COPYRIGHT TRENDS | RESOURCES
The music rights business has been more stable during the COVID-19 crisis, though certain revenue streams have taken a hit. Meanwhile copyright law and the music industry’s licensing systems continue to evolve. Get a speedy update on all the key developments in music rights with this webinar.

Learn about…
• The impact of COVID-19 on music rights revenues.
• The implementation of the European Copyright Directive.
• The new mechanical rights licensing system in the US.
• The music industry’s key piracy objectives.
• The ongoing transparency debate.