CMU INSIGHTS TRAINING HUB

CMU’s Team Training

Bespoke training sessions for your team




CMU’s Team Training is a great way to bring your team together – to learn, to share and to connect with each other.

We have a wide range of one-hour seminars and webinars to choose from, making it really easy for music companies to create their own training programme. Details of those sessions are given below.

CMU Insights is a leading provider of training to the music industry.

We have delivered bespoke training sessions for numerous music companies and organisations, including Sony Music, Warner Music, SoundCloud, Emubands, ie:music, ATC Management, BPI, MMF, IMRO, the Musicians’ Union, the British Council, Promus, Music Norway, Music Estonia and the Association Of Caribbean Copyright Societies.

To discuss booking Team Training for your team email sam@unlimitedmedia.co.uk



MUSIC REVENUES & BUSINESS PARTNERS

HOW ARTISTS MAKE MONEY – THE MUSIC BUSINESS
Artists have multiple ways of making money from their music – with the business structured around the different revenue streams. Get to grips with the wider music industry by understanding how each of those revenue streams work and how they all fit together.



WHO ARTISTS WORK WITH – THE MUSIC INDUSTRY
Artists work with a number of different business partners in order to generate money out of their music, each partner focused on a different revenue stream. Find out what each business partner does and how their respective deals with the artist are usually structured.



THE EVOLUTION OF RECORD DEALS
The artist/label relationship has evolved a lot in the last fifteen years. Today artists have a much wider range of options when choosing a business partner to work on their recordings. This webinar explains that evolution and runs through the key deal types now available.



THE EVOLUTION OF MUSIC DISTRIBUTION
Music distribution has changed a lot over the last fifteen years. This webinar reviews the evolution of digital distribution, explaining how distributors expanded their services and client base, and runs through the distribution options open to artists and labels today.



MUSIC RIGHTS & LICENSING

MAKING MONEY FROM MUSIC COPYRIGHT
The music rights business makes money by exploiting the controls that come with the copyrights in songs and recordings. Get to grips with all the basic principles of copyright law and how music copyright makes money in this user-friendly easy-to-follow webinar.



COLLECTIVE LICENSING EXPLAINED – GET PLAYED, GET PAID
Sometimes the music industry licenses through direct deals, other times it employs the collective licensing approach. Fully understand how collective licensing works – in the UK and around the world – in this user-friendly easy-to-follow webinar.



MUSIC RIGHTS DATA MADE SIMPLE
Getting songwriters and artists paid when their songs and recordings are played often comes down to whether or not the right data is in the system. But what data? This webinar runs through all the key data points and explains how to get information into the system.



WHO OWNS COPYRIGHT? MAKING SURE YOUR RIGHTS ARE SECURED
In most countries copyright is automatic, no registration is required. So who owns each new copyright? Find out what the law says about copyright ownership and how copyright is routinely assigned within the music industry through record and publishing deals.



HOW MUSIC COPYRIGHT MAKES MONEY IN 2020
Physical, digital, sync, public performance and beyond, how is music copyright making money for artists, songwriters, labels and publishers in 2020? We provide a concise overview of the wider global music rights market and where the money is being made.



HOW SYNC LICENSING WORKS
How do sync deals work? This easy-to-follow webinar explains the ins, the outs and the complexities of the synchronisation business, outlining how music is licensed when it appears in TV shows, movies, games and ads.



THE BATTLE AGAINST ONLINE PIRACY
From Napster to now, this webinar provides a concise overview of the music industry’s battle with online piracy. It explains all the relevant copyright law and then considers each anti-piracy tactic employed so far, assessing the merits of each approach.



AN ENGLISHMAN IN NEW YORK – WHY AMERICAN COPYRIGHT LAW IS JUST PLAIN WEIRD
While there are some basic principles that join up all the copyright systems around the world, there are also some key differences from country to country. And with American copyright law, some things are just plain weird. This webinar gives you an easy-access guide to at least five ways that US copyright is different to the UK and Continental Europe.



MUSIC COPYRIGHT IN THE US – TERMINATION RIGHTS
American copyright law provides creators who assign rights to a third party a one-time opportunity to reclaim that work after 35 years. But, as you might expect, that termination right has not been without its controversies. This webinar explains how the termination right works and discusses the ongoing disputes around when, exactly, it should apply.



MUSIC COPYRIGHT IN THE US – THE SONG THEFT CASES
When does inspiration become infringement? We look at what happens when new songs are accused of ripping off old songs, how the big ‘Blurred Lines’ case rewrote the rules in American law, and how more recent cases have arguably pulled things back.



THE STREAMING BUSINESS

STREAMING EXPLAINED – THE DIGITAL MARKET IN 2020
Streaming now accounts for more than half of recorded music revenues worldwide – and in many countries it’s much bigger than that. Get fully up to speed on all the key trends and developments in the global streaming music market in this super timely webinar.



STREAMING EXPLAINED – HOW DIGITAL LICENSING WORKS
The streaming business is complex in terms of how services are licensed, and how artists and songwriters get paid. Get to grips with it all via our concise user-friendly guide to digital licensing and streaming royalties – explained in full in just ten steps.



STREAMING EXPLAINED – HOW MONEY GETS SHARED
Streaming is a revenue share game, with digital dollars shared out each month between artists, songwriters, labels and publishers. We explain how the money is currently split up and talk through why some people in the industry believe a different approach is needed.



STREAMING EXPLAINED – THE KEY CHALLENGES IN 2020
The global record industry continues to grow on the back of the streaming boom, though challenges remain in the streaming business. We outline and explain all the key challenges, and suggest what solutions may be employed by the services and the music industry.



STREAMING CONTROVERSIES – PERFORMER PAYMENTS ON STREAMS
When music is played on the radio all performers who appear on a track get paid because of a thing called Performer ER. This doesn’t apply with streams. We explain why not, and run through the arguments for and against the radio approach being applied to streaming.



STREAMING EXPLAINED – MUSIC INDUSTRY VS YOUTUBE (AND WHAT EVEN IS THE VALUE GAP?)
The music industry went to war with YouTube over safe harbours and the value gap. What does that even mean? And who is winning the battle? We look at 2019’s controversial European Copyright Directive and what impact it will – or will not – have, and whether those reforms can – or will – be adopted by the US. Plot twist: maybe YouTube wasn’t even the real problem.



STREAMING CONTROVERSIES – NAVIGATING THE ROYALTY CHAINS
As money flows from the streaming services to artists and songwriters it goes down a number of royalty chains. The efficiency of these chains varies a great deal – and bad data can stop payments entirely. We explain how it works – and why sometimes it doesn’t.



MARKETING & FANBASE BUILDING

BUILDING A FANBASE FOR NEW ARTISTS
How do artists go about building a fanbase in 2020? In this webinar we’ll talk through the fanbase building process, from when artists are working truly DIY, through the involvement of management, distributors, labels, promoters and specialist agencies.



MUSIC MARKETING CAMPAIGNS IN 2020
What are the key components of an album marketing campaign in 2020? How do labels structure their marketing work and who else gets involved? And how has music marketing changed with the shift to streams? This webinar runs through it all in ten steps.



MUSIC MARKETING – TOOLKIT & TACTICS
What are the tools, tactics, channels and platforms utilised by the music industry when promoting artists, releases and events in 2020? This webinar provides a speedy overview of the modern music marketing toolkit and the ten main tools inside.



THE KEY SOCIAL & DIGITAL CHANNELS TODAY
What social and digital channels should artists be working with in 2020 and what do you need to know to get the most out of each of them? This webinar provides a concise overview of the social media and other digital tools that matter in music.



WHY MUSIC MEDIA ISNT DEAD – YET
It took the music business fifteen years to make digital work – and the process was painful. For the music media that pain is still real. In a world where everyone is an influencer and content is free, we look at how music media make money; what influence really means; how media consumption works for the Spotify generation; and what this means for the music industry.



THE EVOLUTION OF CATALOGUE MARKETING
In the same way the shift to streams has changed the way labels release and market new music, the way they monetise catalogue recordings has changed too. Probably more so. This webinar puts the spotlight on catalogue marketing and what it involves in 2020.



GETTING THE MOST FROM FAN DATA
What data is being gathered about the fanbases of the artists you work with and who has access to it? This webinar talks through the ten key categories of fan data, how artists can access and utilise it all, and where data protection law fits in.



BUILDING A DIRECT-TO-FAN BUSINESS
The biggest impact digital has had on music is the direct-to-fan relationship – but are artists and their business partners truly realising the potential of D2F? This webinar explains how data and digital tools can be used to drive extra revenue for each artist business.



LIVE MUSIC & TICKETING

THE BATTLE AGAINST SECONDARY TICKETING
How has the music industry sought to restrict the online touting of tickets for profit – and has it worked? We look at how those opposed to touting in the music community used lobbying, legal action, practical steps and PR to hit back at the industrial-level touts.