Building A Fanbase Webinar Series

Three one hour webinars to help you navigate and understand the fanbase building process

Navigate and understand the ins and outs of fanbase building with this series of three webinars, taking place over three Tuesdays in Feb/Mar.

This series looks at how new artists go about building a fanbase, the different marketing tools available, the importance of fan data, and the role of different music industry business partners in the fanbase building process.

Attendees can tune in to each webinar live or access a recording for a full month after the initial session.

This series consists of the following three sessions:

Building A Fanbase For New Artists | Recording Available

Music Marketing – Toolkit & Tactics | Recording Available

Getting The Most From Fan Data | 9 Mar

Each webinar is delivered live at 2.30pm London time, with a recording available for a month after the live session.

Check out full details of what each webinar covers below.

A place on the full series costs just £60 per person including VAT and booking fee. Click the big button below to secure you place.

You can also book into individual webinars – and a whole host of other upcoming training sessions – via this page here.

We can also run these and a whole host of other webinars bespoke for your team or develop a specific online learning programme for your company. Click here to find out more about CMU’s Team Training services.


Recording Available
How do artists go about building a fanbase in 2021? In this webinar we’ll talk through the fanbase building process, from when artists are working truly DIY, through the involvement of different music industry business partners like management, distributors, labels, promoters and specialist agencies.

Learn about…
• The fanbase building process – from hobbyist to headliner.
• Fanbase building tools.
• The role of the artist’s business partners.
• Utilising fan data to fuel growth.
• The impact of COVID-19.

Recording Available
What are the tools, tactics, channels and platforms utilised by the music industry when promoting artists, releases and events in 2021? This webinar provides a speedy overview of the modern music marketing toolkit and the ten main tools inside.

Learn about…
• The ten key elements of the music marketing toolkit.
• How marketing priorities change as an artist’s career progresses.
• Where traditional music media still fit in.
• How streaming service playlists are in flux.
• Why content and data are absolutely key.

Tuesday 9 Mar 2021 | 2.30pm
What data is being gathered about the fanbases of the artists you work with and who has access to it? This webinar talks through the ten key categories of fan data, how artists can access and utilise it all, and where data protection law fits in.

Learn about…
• The key categories of fan data.
• How that data can inform artist marketing.
• How that data can inform the entire artist business.
• The impact of data protection law.
• Why data considerations should be included in every artist contract.

Published prices include VAT and all booking fees.

Bookings are non-refundable, though a booking can be transferred to another person or webinar – email for more info.

Payment must be made before attendance unless otherwise arranged.

Once you have booked online you will receive an automatic booking confirmation by email. If there are any subsquent issues with processing your payment we will get in touch. Otherwise you will receive a logistics email on the morning of the webinar telling you how to access the session.

All webinars are delivered via the Zoom webinar platform and you will need an internet connection to access them.

If, for any reason, a webinar is postponed or cancelled CMU Insights will let each participant know by email, via the email address used in the booking. Affected attendees will have the option to move their booking to another webinar or to take a full refund.

All content delivered and provided via these webinars is © CMU Insights.