CMU INSIGHTS RESEARCH HUB

Dissecting The Digital Dollar

Helping artists and managers navigate the streaming business




Dissecting The Digital Dollar is a series of reports, guides and tools produced by CMU Insights for the UK’s Music Managers Forum designed to help artists and managers better understand the streaming business, and the impact the shift to streaming has had on the wider recorded music industry. This work has now been complied in to the ‘Digital Dollar’ book, available from Amazon.



THE BOOK

DISSECTING THE DIGITAL DOLLAR: THE BOOK
The growth of music streaming has dramatically changed the business of recorded music.

Instead of sharing in the proceeds of a physical or digital sale, music makers and rights holders are now participating in new commercial models based on revenue share and micro-payments.

‘Dissecting The Digital Dollar’ explains how the streaming business works, how the music industry has licensed the digital platforms and how digital royalties flow through the system each month. To help you understand this complex licensing model, it also provides a beginner’s guide to music copyright, record and publishing contracts, and the collective licensing system.

Although now established for more than a decade, there remain issues with the streaming music business model. The MMF has instigated a series of debates about those issues involving all the different stakeholders, and the ‘Digital Dollar’ book also summarises those discussions.

An updated and expanded Third Edition of the Digital Dollar book will soon be published. To get an email alert as soon as it is available to buy simply fill out the form below.


You can still buy the Second Edition of ‘Dissecting The Digital Dollar’ for £15 (€20 or $25) via Amazon by clicking here.




Some comments on ‘Dissecting The Digital Dollar’…

ROBERT HORSFALL partner at Sound Advice LLP
“Thank you and well done to the MMF and CMU Insights for publishing these must read guides for managers and artists, and their business advisers. Their desire for transparency in the digital era sits alongside my desire for a simplification of industry contracts. True partnerships call for both, so as to engender trust and to enable the financial health of the creative community.



CLIFF FLUET partner at Lewis Silkin
“‘Dissecting The Digital Dollar’ is so much more than a beginners guide – it goes deep into the intricacies of digital music, rights and revenues, and is an indispensable guide to the music industry in the streaming era”.



ERIK NIELSEN artist manager at Wingnut Music / Rocket Music
“‘Dissecting The Digital Dollar’ is an invaluable guide for professionals at any level in the music industry. It cuts through the fog to explain in plain English how the modern streaming and digital economy and ecosystem works, from the services themselves to labels and distributors, and the types of deals involved. Most importantly, it highlights traps, hidden costs, and other complex processes and challenges that even seasoned managers and artists can overlook – and need to be aware of!”



CARLOTTA DE NINNI head of research at Mycelia
“‘Dissecting The Digital Dollar’ is a must-read publication. It enlightens you on the complexities and the challenges of digital licensing. Everyone working – or wanting to work – in our beloved music industry should know it by heart”.



RICHARD LIGHTMAN producer, composer, musician and sound designer
“With the success of music streaming services, the music business has become a confusing and challenging place for artists, producers and their managers. ‘Dissecting The Digital Dollar’ opens up the mysteries of digital streaming royalties, how the income streams are apportioned and how to follow the money. This is a must have for any musician or music business operative especially with the new ‘Deals Guide’ and ‘Transparency Guide’. A real eye-opener!”



DAVE WIBBERLEY artist manager and programme leader of the Music Industry Management BA at LCCM
“As an artist manager, ‘Dissecting The Digital Dollar’ has given me a much better understanding of the complexities and inherent unfairness in much of the digital streaming business, particularly as it impacts upon songwriters and their royalties”.



THE GUIDES

In addition to the main ‘Digital Dollar’ book, MMF has also published a series of free ‘Digital Dollar’ guides to help managers navigate and understand the music business in the digital age.

Check out these guides in the CMU Library below…



Deals Guide | CLICK HERE
A guide to the different kinds of label deals now available



Transparency Guide | CLICK HERE
A guide to making the streaming business more transparent



Fan Data Guide | CLICK HERE
A guide to managing and utlising fan data



Song Royalties Guide | CLICK HERE
A guide to how streaming services pay songwriters