CMU+TGE CONFERENCE

The CMU+TGE Conference Programme

A music business conference curated by CMU at The Great Escape each May




The Great Escape is the festival for new music, showcasing and championing the best new talent from all over the world, and bringing together music industry professionals from every strand of the industry. Those industry delegates also have access to the TGE Conference, at the heart of which is the CMU+TGE programme, curated and presented by the team at CMU.

The 2021 edition of The Great Escape will take place online on 13–14 May. The online conference will present expert briefings, networking sessions, keynote interviews, panel discussions and educational workshops, helping delegates to meet, question, connect with and learn from people working in every strand of the music industry from markets all over the world.

And that includes the CMU+TGE programme, combining briefings and insight sessions with expert interviews and lively panel discussions to help delegates navigate and understand the very latest trends and developments in the music business. The CMU+TGE programme is split into three main strands: Future Music Talent, Future Music Strategies and Future Music World.



FUTURE MUSIC TALENT will look at how music educators and the music industry can better support entrepreneurial early-career music-makers, how COVID has impacted on the fanbase building process for DIY phase artists, and why it’s more important than ever to educate the creative community about copyright and data.

Sessions include…
• Everything an aspiring artist needs to know – and how to teach it
• What the fanbase building process involves in 2021
• Continued professional development in the music business

Find out more about this strand here.



FUTURE MUSIC STRATEGIES will consider the latest trends in streaming, fanbase building and the direct-to-fan relationship, and investigate what the touring and festival markets will look like in the post-COVID, post-Brexit world. What technologies, data, influencers, partnerships and strategies will be essential for success in the years ahead?

Sessions include…
• Maximising the power of fan data
• The future of festivals, ticketing and touring
• Getting rights data right
• Influencing the influencers

Find out more about this strand here.



FUTURE MUSIC WORLD will investigate and celebrate initiatives that are making the music world more diverse, more sustainable and more healthy, and consider the role music-makers and the music industry can play in tackling prejudice in society, addressing the climate emergency, and rebuilding communities as we recover from the pandemic.

Sessions include…
• How to make diversity initiatives that truly deliver
• Has the digital revolution liberated or locked out music-makers?
• Cancel culture: good, bad or non-existent?

Find out more about this strand here.



CMU will also present a series of keynote interviews as part of the TGE Conference programme. Confirmed interviewees for 2021 include…

LORNA CLARKE, Controller Of Pop at the BBC.

MERCK MERCURIADIS, veteran artist manager and founder and CEO of the Hipgnosis Songs Fund.

NADIA KHAN, the leading artist manager and label owner, founder of Women In CTRL and Chair of the UK’s Association Of Independent Music.

OLE OBERMANN, Global Head Of Music at TikTok.

WENDY ONG, President of TaP Management and TaP Records in the US.



CMU and TGE are also teaming up again to present another edition of TGE Elevate, the professional development programme for early-career music business executives and entrepreneurs, that takes place during The Great Escape, funded by the National Lottery through Arts Council England.

This will include a series of TGE Elevate webinars presented by CMU and TGE’s industry partners, providing practical and insightful beginner’s guide overviews of different aspects of the music business.

Click here for more information about the TGE Elevate programme.



Find out more about the wider TGE Conference here

Find out more about The Great Escape festival here.

You can buy delegate passes for TGE 2021 Online here.