CMU+TGE SESSIONS

The CMU+TGE Sessions

A music business conference curated by CMU at The Great Escape each May




The Great Escape is the festival for new music, taking place in Brighton every May, and showcasing and championing the best new talent from all over the world, while also bringing together music industry professionals from every strand of the global music business.

Those industry delegates also have access to the four-day TGE Conference, at the heart of which is the CMU+TGE Sessions, a programme curated and presented by the team at CMU.

The 2023 edition of The Great Escape will take place from 10-13 May, with the CMU+TGE Sessions putting the spotlight on education, deals and the creator economy. Check out the full programme of CMU curated sessions below.

Click here to access the TGE Conference website.

Click here to buy TGE delegate and conference passes.



MUSIC+EDUCATION

A full day of talks, discussions, case studies and insights on music and education curated by CMU – on Wednesday 10 May 2023.



THE BASICS…
CMU and The Great Escape will once again bring together music educators and the music industry to put the spotlight on the best ways to support future music talent, both on-stage and behind the scenes.

What respective role do educators and the industry play in providing the knowledge, skills and opportunities that people need to build sustainable and successful careers in music?

How can we effectively equip musicians and creators with a framework that encourages creative entrepreneurship and helps them to develop the skills they need to succeed – whether as frontline artists with their own artist businesses or portfolio musicians and creators selling their skills and expertise to the industry, media, brands and beyond?

And what do current and future music industry leaders – executives and entrepreneurs – need to know to pursue successful careers in the business, to help teams thrive, and to shape the future of the ever-changing music sector?



KEY TOPICS…
• What knowledge and skills do people need to build a fulfilling career in the music industry? Employers and entrepreneurs from across the sector – including labels, publishers, managers, promoters and agents – will identify what aspiring music people need to know, and discuss with music educators – both formal and informal – about how to make sure that knowledge is accessible to everyone.

• What does music business education look like in 2023? We’ll hear from the people shaping and delivering music business education in colleges and universities, and from within the industry, and hear how they identify priorities, evolve their curriculums, and interact with and involve the music industry and learners themselves.

• How will the new national plan for music education in England impact on the way music is taught in and around schools? How can established music-makers and music industry leaders inform and support the music classes and activities experienced by young people? And how can industry and educators work together to deliver the future skills the industry needs?

• What new learning methods and platforms online are educating and inspiring the next generation of music industry talent? We’ll look at how music-makers and those who work in the industry – or want to work in the industry – are interacting with content, contemporaries and collaborators on and offline, and how that is shaping new models for learning.



MUSIC+DEALS

A full day of talks, discussions, case studies and insights on music and deals curated by CMU – on Thursday 11 May 2023.



THE BASICS…
CMU and The Great Escape review how deals are being done in the music business today.

All kinds of music industry deal-making will be in the spotlight. That includes the deals between artists and their business partners – including labels, publishers, promoters, agents and managers. Plus also the deals done between the music industry and users of music, including digital platforms, media and consumer brands.

How are the deals changing? How are they negotiated? What issues and challenges stop deals being done – or the deal-making from even starting? And how are new technologies impacting on the deal-making process?



KEY TOPICS…
• Every artist deal is different – and that has never been more true than today! What are the options for artists when choosing business partners to work with to build businesses and develop revenue streams around their recordings, songs, shows, merchandise and fanbase?

• When it comes to artist deals, what are current industry conventions and how do those differ from country to country? What have been the big deal-making developments in the last 20 years – and what will the key deals look like in 2040?

• A diverse and complex range of digital products and platforms will be generating revenues for the music industry in the decade ahead. How do the industry’s deals with different digital platforms compare – and how do those deals work? And how does that impact on how artists and songwriters get paid?

• Plus, how do record labels, music publishers and collecting societies interact with technology companies that are developing brand new business models – and how can the industry get better and faster at capitalising on new opportunities?

• When brands want to work with music, they often want access to recordings, songs, shows, merchandise and the artist’s fanbase. But achieving that will likely involve many deals with many different music companies. What do brands need to know? What do artists need to know? And how can the industry get more from the brand partnership opportunity?



MUSIC+CREATOR ECONOMY

A full day of talks, discussions, case studies and insights on music and the creator economy curated by CMU – on Friday 12 May 2023.



THE BASICS…
CMU and The Great Escape puts the spotlight on the wider creator economy.

We’ll dissect and discuss the growing number of tools, platforms and market-places being used by creators of music to write, record and iterate music, to facilitate collaborations, and to generate new income from their creative expertise. And we’ll look at what being part of the creator economy can mean for musicians – as both creators and consumers.

Plus, we’ll review the digital tools and platforms that help frontline artists – and other creators in and beyond music – to grow their fanbases and monetise the fan relationship.



KEY TOPICS…
• How are music-makers utilising digital tools, platforms and communities – including the market-places for beats, stems and samples – to build their businesses, streamline their creative processes, and generate new revenues?

• For frontline artists, how can these tools be used to grow the fanbase and enhance the fan relationship, and in doing so generate new revenue streams?

• And how are music-makers using these platforms to build brands within the music community, and to find and facilitate collaborations, commissions and revenue-generating opportunities?

• Putting the spotlight in particular on the market-places for beats, stems and samples, we will look at how these services work and what role they play, as well as how rights are being organised, managed and licensed. Music-makers, entrepreneurs and legal experts discuss!

• Plus, what can the music community learn from the wider world of online creators? How are YouTube and TikTok creators, podcasters and gamers evolving their businesses? How are they using memberships, merch sales, digital gifting and brand collaborations to generate new income around their content, and how can this inform the businesses of music-makers?