The CMU+TGE Conference Programme

A music business conference curated by CMU at The Great Escape each May

The Great Escape is the festival for new music, showcasing and championing the best new talent from all over the world, and bringing together music industry professionals from every strand of the business. Those industry delegates also have access to the TGE Conference, at the heart of which is the CMU+TGE programme, curated and presented by the team at CMU.

The 2021 edition of The Great Escape took place online on 13–14 May. The CMU+TGE programme in 2021 was split into three main strands: Future Music Talent, Future Music Strategies and Future Music World. CMU also presented six keynote in-conversations and four TGE Elevate webinars.

FUTURE MUSIC TALENT looked at how music educators and the music industry can better support entrepreneurial early-career music-makers, how COVID has impacted on the fanbase building process for DIY phase artists, and why it’s more important than ever to educate the creative community about copyright and data.

Sessions included…
• What The Fanbase Building Process Involves In 2021
• Learning By Doing – Young Guns Artist Campaign Team
• Everything An Aspiring Artist Needs To Know – And How To Teach It
• Continued Professional Development In The Music Business
• Explaining Music Copyright

FUTURE MUSIC STRATEGIES – supported by BPI – considered the latest trends in streaming, fanbase building and the direct-to-fan relationship, and investigated what the touring and festival markets will look like in the post-COVID, post-Brexit world. What technologies, data, influencers, partnerships and strategies will be essential for success in the years ahead?

Sessions included…
• Maximising The Power Of Fan Data
• The Future Of Festivals, Ticketing And Touring
• Getting Rights Data Right
• Influencing The Influencers
• The Diversifying Digital Market

FUTURE MUSIC WORLD investigated and celebrated initiatives that are making the music community more diverse, more healthy and more connected, and considered the challenges and opportunities music-makers and other creators face in the globalised digital world we live in today.

Sessions included…
• How To Make Diversity Initiatives That Truly Deliver
• Building A Healthier Music Industry
• Has The Digital Revolution Liberated Or Locked Out Music-Makers?
• Cancel Culture – Good, Bad Or Non-Existant?
• Connecting The Music World

CMU also presented a series of keynote interviews as part of the TGE Conference programme with…

BJÖRN ULVAEUS, legendary songwriter and CISAC President.

LORNA CLARKE, Controller Of Pop at the BBC.

MERCK MERCURIADIS, veteran artist manager and founder and CEO of the Hipgnosis Songs Fund.

NADIA KHAN, the leading artist manager and label owner, founder of Women In CTRL and Chair of the UK’s Association Of Independent Music.

OLE OBERMANN, Global Head Of Music at TikTok.

WENDY ONG, President of TaP Management and TaP Records in the US.

CLICK HERE to access The Great Escape website.

TGE 2022 will take place in Brighton on 11-14 May.