CMU INSIGHTS TRAINING HUB

BPI Webinars from CMU Insights

Regular webinars run by CMU Insights for employees of BPI member companies




CMU Insights presents regular webinars as part of the BPI’s training programme. These sessions are open to employees of BPI member companies and are advertised on the BPI website.



INTRODUCTION TO THE MUSIC INDUSTRY
This webinar provides an overview of the wider music industry and how all the various strands fit together. It reviews all the different ways artists make money from their music and explains how the industry is structured around these different revenue streams.

Topics covered include:
• The role of the music industry in an artist’s career.
• Music copyright revenues.
• Live music revenues.
• Monetising the fan relationship.
• An artist’s main business partners.



MUSIC RIGHTS INSIDE & OUT 1 – HOW COPYRIGHT WORKS
This webinar provides an easy-to-follow beginner’s guide to music copyright. It explains the different kinds of music rights, the controls that come with the copyright, and who owns the rights in songs and recordings, both by default and by convention.

Topics covered include:
• What copyright aims to achieve.
• The different music rights.
• Copyright controls.
• Copyright ownership.
• Moral and performer rights.



MUSIC RIGHTS INSIDE & OUT 2 – HOW MUSIC LICENSING WORKS
This webinar looks at how copyright makes money and, in particular, how the music industry goes about generating income by licensing third parties that wish make use of songs and recordings. It also explains the difference between direct and collective licensing.

Topics covered include:
• Copyright controls and how they make money.
• Direct v third party v collective licensing.
• The role of PPL on the recordings side.
• The role of PRS and MCPS on the songs side.
• Where copyright exceptions and fair use apply.



THE SYNC BUSINESS – HOW SYNC LICENSING WORKS
This webinar explains how the sync business and sync licensing works. It provides the copyright law you need to know to fully understand the ins and outs of sync deals – and explores how co-ownership and the slicing of rights makes things more complicated, especially on the songs side.

Topics covered include:
• Key customers of sync – and how they can access music
• Copyright controls and ownership conventions.
• Direct licensing v collective licensing.
• Why performing rights add complexities on the songs side.
• How you can stop the complexities killing a deal.



THE DIGITAL MARKET & DIGITAL LICENSING
Streaming accounted for 62.1% of global recorded music revenues in 2020 and the streaming market is still growing. Premium services like those operated by Spotify, Apple and Amazon currently generate the most income, although other kinds of services are growing in importance. Get a concise overview of the digital market today and learn how premium subscriptions services are licensed by the music industry.

Topics covered include:
• Latest trends in the streaming market.
• How premium streaming services access recordings.
• How premium streaming services license songs. 
• How streaming royalties are calculated.
• The options available to independent labels when it comes to digital distribution.



DIVERSIFYING DIGITAL MARKET: TIKTOK, TWITCH, METAVERSE, NFTs
Although premium streaming currently generates the most income for the record industry, the digital market is diversifying, with new apps, platforms and experiences creating new opportunities and opening up new revenue streams. Get to grips with the newer digital services that are becoming big revenue generators for the music industry and find out more about the platforms that could be driving growth in the years ahead. 

Topics covered include:
• User-generated content and video-sharing platforms.
• Livestreaming.
• Non-music apps that use music.
• Metaverse and NFTs.
• Direct-to-fan channels.



MUSIC DATA: RIGHTS DATA, TRACK DATA, FAN DATA
Data increasingly powers the music industry. Rights and track data is key to the digital music experience, allowing streaming services to build powerful discovery tools, and ensuring everyone gets paid whenever their music is played. Fan data is key to music marketing. And with access to data from across the roster, label-led marketing campaigns are more powerful than ever, providing artists with the insights and below-the-line audiences they need to maximise streams and grow the fanbase.

Topics covered include:
• How meta-data powers digital music.
• The key music right data standards and databases.
• The music rights data challenge.
• Key categories of fan data.
• Using fan data to gain insight and target the message.



BUILDING A FANBASE – MARKETING TOOLS & CAMPAIGNS
This webinar looks at the fanbase building process each artist goes through from the start and the role of different business partners along the way. It then puts the spotlight on album campaigns and the crucial role labels play in artist marketing around releases.

Topics covered include:
• The fanbase building process.
• Where album campaigns fit in.
• Label marketing teams.
• The role of agencies and other suppliers.
• How music marketing campaigns are evolving.



GETTING THE MOST FROM CATALOGUE
This webinar considers how labels can get more out of their catalogues in the streaming age, including how marketing content, social media and streaming service playlists can be used to drive new streams of catalogue releases, plus where direct-to-fan fits into the mix.

Topics covered include:
• Defining catalogue.
• The impact of digital on catalogue marketing.
• Where the traditional approach fits in.
• The new approach.
• The role of social, content and playlists in catalogue marketing.



INTERNATIONAL MUSIC MARKETS
This webinar provides an overview of the global recorded music industry. It looks at how key markets compare, how copyright and collective licensing works on a global basis, the key trends in streaming worldwide, and how to recognise and exploit export opportunities.

Topics covered include:
• The global recorded music market.
• Key streaming services and trends by region.
• How copyright and collective licensing works around the world.
• Export opportunities.
• Building on-the-ground partnerships around the world.