MUSIC BUSINESS TRAINING

Training courses for music people

Understand the inner workings of the business of musc


CMU Insights is a leading provider of professional training for people working in the music industry. We have courses covering music rights, the digital market, brand partnerships, artist deals, ticketing, fan engagement, music and social media, direct-to-fan, and the ways artist business models are evolving. There are various ways to access our training…

OUR SEMINAR + MASTERCLASS PROGRAMME: A regular series of seminars and masterclasses for music business professionals at the London HQ of Lewis Silkin on Chancery Lane. These sessions explain the inner workings of the music industry and update attendees on both best practice and latest trends. | Click here for more info.

OUR SPEED BRIEFINGS: Special speed briefings that we present at music conferences around the world. Each briefing provides a concise but comprehensive overview of a different aspect of the music business in just one hour. | Click here for more info.

OUR PRIMER COURSES: These are sessions that we run in-house at music companies or for members of music industry organisations. Clients can pick from a menu of courses and we will deliver them to their employees or members at a venue of their choosing. We have both two and three hour primer courses, with the option to build in further time for Q&A and team-building. You will find more info about our primer courses below.

OUR BESPOKE COURSES: We can also develop one-off and regular sessions to meet a client’s specific training objectives. These might expand on a topic below or cover a totally different area of the music business. We can also develop talks, panels and workshops as part of a client’s wider training programmes or events. To discuss our bespoke training services call 020 7099 9050 or email insights@unlimitedmedia.co.uk.


PRIMER COURSES

These are sessions that we run in-house at music companies or for members of music industry organisations, usually run at the offices of the client.

Some sessions run for three hours, some can be either two or three hour sessions depending on the client’s requirements. We are flexibile on how many people attend, and can adapt the session to work as a seminar (up to ten people) or a lecture (for bigger audiences).

Delivery of a primer course normally costs £399-£799 depending on the length of the session and the number of sessions booked. This excludes travel costs if outside London. Additional discounts may be available for clients booking regular courses.

To discuss our primer courses or to book a session call 020 7099 9050 or email insights@unlimitedmedia.co.uk.


NEW PRIMER: KEY MUSIC BUSINESS TRENDS 2018 (2hr Session)
As we head into 2018, CMU Insights presents a special two-hour training session reviewing five key areas of the music business, summarising important developments from the last twelve months and looking at the challenges that lie ahead in the next year. Including: the streaming business, piracy, safe harbour, ticketing and data. | Click here for more info.


01: INTRODUCTION TO THE MUSIC INDUSTRY (3hr Session)
This session is an induction course for those new to the music industry, and provides a concise overview of the different ways artists generate revenue around their music, the key business partners they work with to unlock these income streams and how a classic record deal works.


02: MUSIC RIGHTS INSIDE & OUT (3hr Session)
This session expands on the copyright elements of the ‘Introduction To The Music Industry’ primer and is best delivered as a ‘follow on’. It looks in more detail at music copyright, ownership and assignment, direct and collective licensing, and copyright infringement.


03: MUSIC RIGHTS – AN OVERVIEW (2-3hr Session)
This session provides a beginners guide to copyright law and an overview of the key music rights. It covers what kinds of creative work get copyright protection, copyright ownership rules, how long copyrights last and how copyrights make money.


04: MUSIC LICENSING – AN OVERVIEW (2-3hr Session)
This session provides a beginners guide to music licensing. It looks at how both direct and collective licensing works, when and why collective dealing is used, and at the challenges posed by the collective licensing system.


05: KEY DEVELOPMENTS IN MUSIC RIGHTS (3hr Session)
A more advanced music rights session, this primer looks at key recent developments in music copyright, including the European Copyright Directive, consent decrees and 100% licensing, safe harbours and direct licensing in live.


06: THE DIGITAL MUSIC MARKET (2-3hr Session)
This session reviews the different kinds of digital music services, looking at how they work, how they are licensed and where they fit into the wider market. It considers where the digital music sector may be heading and what that means for artists, songwriters and rights owners.


07: DIGITAL LICENSING EXPLAINED (2-3hr Session)
Drawing on the ‘Dissecting The Digital Dollar’ report CMU Insights produced for the UK’s Music Managers Forum, this session explains in more detail how streaming services are licensed, as well as covering the basics about copyright law, artist contracts and collective licensing that you need to understand for the streaming licensing model to make sense.


08: MUSIC PIRACY – FROM NAPSTER TO NOW (2-3hr Session)
An introduction to what copyright law says about infringement, and a review of the music industry’s battle against online music piracy over the last fifteen years, explaining landmark rulings. The session then looks at the pros and cons of the industry’s current anti-piracy tactics: takedown issuing, web-blocking and ‘follow the money’.


09: FAN ENGAGEMENT THROUGH SOCIAL AND DIGITAL CHANNELS (2-3hr Session)
This session looks at the digital marketing channels available to artists and their business partners, including an overview of the key social media and D2F platforms. It looks at how these channels fit into an artist’s marketing strategy, and then at how analytics and sales tools can be used to build a direct-to-fan business.


10: MUSIC MEDIA & PR (2-3hr Session)
This session provides an overview of the music media in 2017, including the print and online music press, radio and TV. It then provides a beginner’s guide to music PR campaigns followed by an outline of how and why music marketing is changing, in terms of the messages communicated and the platforms targeted. Plus top tips on press releases and photos.


11: MUSIC BUSINESS EXPLAINED FOR BRANDS OR START-UPS (2-3hr Session)
Aimed at companies working with music – either seeking to license content or form partnerships with artists, labels, venues or festivals – this session provides a concise and user-friendly overview of how the music industry works, and who controls different assets and rights.


12: CMU GUIDE TO THE UK MUSIC MARKET (2-3hr Session)
Aimed at international industry execs launching artists or ventures in the UK, this session provides a beginners guide to the United Kingdom and its music market, including insights on key digital platforms, the live sector and the British music media.


These seminars are led by Chris Cooke, MD and Business Editor of CMU. Chris has written about the music business daily for over fifteen years and is a leading expert on the sector, often speaking about best practice and current trends at conferences and events around the world.

He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media, and authored the ‘Dissecting The Digital Dollar’ reports for the UK’s Music Managers Forum. With degrees in English and Law, Chris is an experienced trainer who also has expertise in media, marketing, PR and communications.

CMU Insights provides training to hundreds of music industry professionals each year via our own seminar and masterclass programmes; in-house training for music companies like Sony Music, ie:music and ATC Management; courses for members of industry organisations like BPI, IMRO and the Musicians’ Union; and sessions for the likes of Music Estonia, Music Norway and the Association Of Caribbean Copyright Societies.