CMU Insights @ The Great Escape 2016


The Great Escape is the festival for new music in Brighton each May. CMU Insights @ The Great Escape is the two day conference that sits at the heart of the TGE convention.

CMU Insights @ TGE presents four full-day conference strands each focused on a different area of the music industry. Educational and enlightening, these sessions are packed with case studies, original research and debate, delving into some of the key issues the music business faces.

CMU Insights @ TGE will return in May 2017. Meanwhile, find out more about our 2016 programme below.

Transparency! Data! Blockchain! Let’s make buzzwords happen!

There has been much talk about ‘data’ in the music industry in recent years, while in the last year the big buzzwords have been ‘transparency’ and the ‘blockchain’.

But what data are we talking about, and how can it really drive the business? And who needs to be transparent about what, exactly? And what the hell is the blockchain?

We explained the concepts and ideas behind the buzzwords, and assessed the challenges that must be met to make ambitious plans about a more efficient and fairer digital music industry a reality.

Speakers included: Spotify’s Jordan Gremli, Bandcamp’s Aly Gillani, MUSO’s Christopher Elkins, Get Street Team’s Liam Negus-Fancey and James Ponnusamy, Champion Sound’s Lyndon Stephens, Wah Wah 45s’ Adam Scrimshire, Festival Republic’s Jennifer Roberts, Wicksteed Works’ Jessie Scoullar, Lewis Silkin’s Nigel Dewar Gibb, Middlesex University’s Marcus O’Dair, digital music consultant Sammy Andrews, artist management and digital music advisor Andy Edwards, Marathon Artists’ Jimmy Mikaoui, MusicBrainz’s Robert Kaye, Auddly’s Niclas Molinder, ICE’s Åsa Carild, Believe Digital’s Stephen King, PPL’s Mark Douglas, the Music Managers’ Forum’s Annabella Coldrick, Cooking Vinyl’s Martin Goldschmidt and IP expert Amanda Harcourt. And your host for the day is Chris Cooke of CMU.

What if YouTube actually is the future?
May 2016, Dukes @ Komedia 2 | CLICK HERE FOR INFO

Given that it’s arguably the music industry’s biggest platform and most important marketing channel, there has been a lot of hate for YouTube in the music community this year.

We reviewed the issues, considered the solutions, and explained how artists, labels and publishers can get the absolute most out of their YouTube presence and all their video content online.

Meanwhile, the YouTubers are taking over the world. We asked: Who are these people? And how can the music industry work with them: as media, licensees, content partners and festival bookings?

Speakers included: August & Debouzy’s Sophie Goossens, Box Plus’s Stacey Mitsopulos, CueSongs’ Paul Sampson, Laika Network’s Rebecca Lammers, Communion Music Group’s Claire Mas, BandSquare’s Chloé Julien, YouTube’s Candice Morrissey, Believe Digital’s Laurence James, Mahogany Sessions’ Mark Murdoch, Peg’s Nic Yeeles, Music Ally/The Guardian’s Stuart Dredge, Intune Addicts’ Bob James, Kilimanjaro’s Mark Walker, Free Focus’s James Hancock, Kameleon’s Laura Allington, YouTube talent Hannah Trigwell, Noodlerella and Suli Breaks, Lewis Silkin’s Cliff Fluet, Sheridans’ Tahir Basheer, Instrumental’s Conrad Withey and WME Entertainment’s Alex Bewley. Your host for the day is Brittney Bean of Tracks2.

CDs! Vinyl! T-shirts! Who the hell is buying this stuff?
May 2016, Dukes @ Komedia 1 | CLICK HERE FOR INFO

CD sales are holding up better than most people expected, in the UK and worldwide. So who, exactly, is buying all these CDs?

Is the record industry really managing this declining but significant revenue stream in the most lucrative way? And as physical becomes a premium product, what is possible, through retail, pre-order and direct-to-fan?

What other physical products can artists sell to engaged fans, and through what channels and at what price? And who should lead on D2F sales: labels or management? CDs, vinyl, merch and the direct-to-fan business: we put them all under the spotlight.

Speakers included: Proper Music’s Vangel Vlaski, BPI’s Geoff Taylor, Resident Music’s Natasha Youngs, HMV’s John Hirst, Bella Union’s Simon Raymonde, Greenhouse Group’s Alex Thomson, Key Productions’ Karen Emanuel, Flying Vinyl’s Craig Evans and Alex Nicolas,’s Sam Taylor, Media Insight Consulting’s Chris Carey, Bravado’s David Boyne, BSI Merch’s Andy Allen, Disturbing London’s Rob Brown, Music Glue’s Mark Meharry, D2C expert Danny McMillan, Communion Records’ Jamie Emsell, PledgeMusic’s Malcolm Dunbar, The Orchard’s Scott Cohen, Rocket Music’s Jazz Sherman, Reed Smith’s Sachin Premnath, and First Access Entertainment’s Benedict Maxwell. Hosted by CMU’s Chris Cooke.

What has the music industry ever done for you?
May 2016, Dukes @ Komedia 2 | CLICK HERE FOR INFO

The music industry is notable for its high number of freelancers, entrepreneurs and SMEs. This makes it an exciting and dynamic place to be, but throws up a number of unique challenges.

How can the industry better train its people – both on and off stage – about an ever-changing business? How can we foster a more diverse music community?

And what responsibilities does the industry have to safeguard the wellbeing and mental health of its people? We presented case studies, ideas and proposals for how we can better support the music makers.

Speakers included: Notting Hill Academy’s Ewan Grant, CI’s Kieron Faller, Women Produce Music’s Katia Isakoff, songwriter Carla Marie Williams, BIMM’s Phil Nelson, Royal Albert Hall’s Alice Roberts, Universal Music’s Ray Pope, Bigsound’s Maggie Collins, Help Musicians UK’s Richard Robinson, University Of Westminster’s Sally Gross, VICE’s Alex Hoffman, artist manager Ellie Giles, singer-songwriter Pat Dam Smyth, journalist Marcus Barnes, creative consultant Clare Scivier, Music Supports’ Andy Franks and Mark Richardson, ATC Management’s Ric Salmon, Killing Moon’s Achal Dhillon, Ont’ Sofa’s Scott Quinn and BIMM’s Angelique Sabine. And your host for the day is Andy Malt of CMU.


Click here for reports and resources from CMU Insights @ The Great Escape 2016


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