CMU Insights @ The Great Escape 2016

Thursday 19 & Friday 20 May 2016, Brighton | BUY A DELEGATE PASS | BUY A CONVENTION-ONLY PASS

The Great Escape is the festival for new music in Brighton each May. CMU Insights @ The Great Escape is the two day conference that sits at the heart of the TGE convention.

CMU Insights @ TGE presents four full-day conference strands each focused on a different area of the music industry. Educational and enlightening, these sessions are packed with case studies, original research and debate, delving into some of the key issues the music business faces.

Open to all delegate pass holders at The Great Escape, the 2016 CMU Insights @ TGE strands are as follows…

Transparency! Data! Blockchain! Let’s make buzzwords happen!
Thursday 19 May, Dukes @ Komedia 1 | CLICK HERE FOR INFO

There has been much talk about ‘data’ in the music industry in recent years, while in the last year the big buzzwords have been ‘transparency’ and the ‘blockchain’.

But what data are we talking about, and how can it really drive the business? And who needs to be transparent about what, exactly? And what the hell is the blockchain?

We explain the concepts and ideas behind the buzzwords, and assess the challenges that must be met to make ambitious plans about a more efficient and fairer digital music industry a reality.

Confirmed speakers include: PledgeMusic’s Benji Rogers, Wicksteed Works’ Jessie Scoullar, Spotify’s Jordan Gremli, MUSO’s Christopher Elkins, Middlesex University’s Marcus O’Dair, MusicBrainz’s Robert Kaye, Auddly’s Niclas Molinder, Omnifone’s Phil Sant, ICE’s Åsa Carild, Mediaclarity’s Jeremy Silver and Believe Digital’s Stephen King, plus digital music experts Sammy Andrews and Andy Edwards and IP experts Amanda Harcourt and Nigel Dewar Gibb. And your host for the day is Chris Cooke of CMU.

What if YouTube actually is the future?
Thursday 19 May, Dukes @ Komedia 2 | CLICK HERE FOR INFO

Given that it’s arguably the music industry’s biggest platform and most important marketing channel, there has been a lot of hate for YouTube in the music community this year.

We review the issues, consider the solutions, and explain how artists, labels and publishers can get the absolute most out of their YouTube presence and all their video content online.

Meanwhile, the YouTubers are taking over the world. Who are these people? And how can the music industry work with them: as media, licensees, content partners and festival bookings?

Confirmed speakers include: Vevo’s Tom Connaughton, Laika Network’s Rebecca Lammers, Communion Music Group’s Claire Mas, BandSquare’s Chloé Julien, August & Debouzy’s Sophie Goossens, Box Plus’s Stacey Mitsopulos, CueSongs’ Christina Vaughan, Peg’s Nic Yeeles, Mohogany Sessions Mark Murdoch, Kilimanjaro’s Mark Walker, Kameleon’s Laura Allington, Free Focus’s James Hancock, Intune Addicts’ Bob James, Lewis Silkin’s Cliff Fluet, Instrumental’s Conrad Withey, WME Entertainment’s Alex Bewley, Sheridans’ Tahir Basheer, YouTube’s plus YouTube talent Suli Breaks, Hannah Trigwell and Noodlerella.

CDs! Vinyl! T-shirts! Who the hell is buying this stuff?
Friday 20 May, Dukes @ Komedia 1 | CLICK HERE FOR INFO

CD sales are holding up better than most people expected, in the UK and worldwide. So who, exactly, is buying all these CDs?

Is the record industry really managing this declining but significant revenue stream in the most lucrative way? And as physical becomes a premium product, what is possible, through retail, pre-order and direct-to-fan?

What other physical products can artists sell to engaged fans, and through what channels and at what price? And who should lead on D2F sales: labels or management? CDs, vinyl, merch and the direct-to-fan business: all put under the spotlight.

Confirmed speakers include: Media Insight Consulting’s Chris Carey and CMU’s Chris Cooke.

What has the music industry ever done for you?
Friday 20 May, Dukes @ Komedia 2 | CLICK HERE FOR INFO

The music industry is notable for its high number of freelancers, entrepreneurs and SMEs. This makes it an exciting and dynamic place to be, but throws up a number of unique challenges.

How can the industry better train its people – both on and off stage – about an ever-changing business? How can we foster a more diverse music community?

And what responsibilities does the industry have to safeguard the wellbeing and mental health of its people? We’ll present case studies, ideas and proposals for how we can better support the music makers.

Confirmed speakers include: Help Musicians UK’s Richard Robinson, University Of Westminster’s Sally Gross, VICE’s Alex Hoffman, manager Ellie Giles and rapper NoLay. And your host for the day is Andy Malt of CMU.


01.12.15 > CMU Insights to return to The Great Escape, plus 50 bands announced

18.02.16 > PledgeMusic’s Benji Rogers and Vevo’s Tom Connaughton among those set to speak at CMU Insights @ The Great Escape this May

08.04.16 > YouTubers, data pioneers and music licensing experts among the additions to CMU Insights @ The Great Escape programme

19.04.16 > Help Musicians UK and Vice join CMU to put the spotlight on mental health in the music community at The Great Escape

21.04.16 > CMU@TGE Previews: YouTube licensing – explained at last!

22.04.16 > CMU@TGE Previews: Getting more from YouTube

25.04.16 > CMU@TGE Previews: Making video that succeeds online

26.04.16 > CMU@TGE Previews: The emerging YouTube industry

27.06.16 > CMU@TGE Previews: What if YouTube actually is the future?

Great Escape delegates get access to all of CMU Insights @ The Great Escape and all the other festivities that take place over the three days of the festival – passes are £230 and available here. This year tickets are also available for just the convention side of the proceedings for £100 and those can be bought here.


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