MUSIC BUSINESS CONFERENCES

CMU@TGE: The China Conference

More CMU@TGE> INTRO | EDUCATION | AI | CHINA


CMU Insights presents a full-day conference at The Great Escape focused on the Chinese market, in association with BPI. Across the day we will provide a full beginner’s guide to this key emerging market looking at recent trends, the local copyright regime, and streaming, social media and touring in China.

Presented in partnership with BPI

The China Conference takes place at Dukes at Komedia on 18 May.
• For a ticket to all three CMU Insights conferences click here
• For a full delegate pass for the TGE convention and festival click here


THE CHINA CONFERENCE: BACKGROUND
The potential of the Chinese music market has been debated at music conferences for over a decade now, though it’s in recent years that that potential has started to become a real opportunity. Which is why now is the time for CMU Insights to present a full-day China Conference!

Challenges remain, but the potential rewards for the global music industry are significant. Which is why anyone working in music – whether in recordings, publishing, live, management or music tech – should learn more about music and the music industry in China: how things work, how things differ, and how things are changing.

The China Conference from CMU Insights at The Great Escape will provide a substantial beginner’s guide.

We will look at the copyright regime in China, how it is evolving, and where there is still work to be done. We will look at the Chinese streaming market and what services are really gaining traction. How do these services compare to those available in Europe and North America, and what opportunities are there for international acts to get streamed?

We will review social media in China and how artists connect to fans in the country. Plus we’ll provide an overview of the Chinese live and festival circuit and the challenges of touring in this region.


THE CHINA CONFERENCE: SPEAKERS

Alessandro Pavanello Global Business Manager, Kanjian Music
Ang Kwee Tiang
Regional Director Asia, IFPI
Anne Jenniskens Legal Counsel/Licensing Manager, FUGA
Caralinda Booth
A&R Consultant
Chris Cooke
MD, CMU Insights
Chris Meehan Founder & CEO, Sentric Music
Geoff Meall Agent, Coda
Ed Peto Founder & MD, Outdustry
Finn Ryan Music Programme Manager – Selector Radio, British Council
Ian Moss Director Of Public Affairs, BPI
John Mottram Head of Policy & Public Affairs, PRS For Music
Leah Dou artist
Mathew Daniel Vice-President International, NetEase Cloud Music
Mira Calix artist
Nina Condron Director, Horus
Philipp Grefer Co-founder, Fake Music Media
Sam Caunce Label Adminsitrator, Modern Sky
Santeri Hämäläinen Account Manager, Musicinfo
Stephen King Chief International Officer, Believe Distribution Services
Yu Li China Business Adviser – Creative & Media Sector, China-Britain Business Council.


THE CHINA CONFERENCE: AGENDA

10.00-11.00 RECORDED MUSIC IN CHINA
Last year China entered the top ten global recorded music markets for the first time. Streaming is making a country that never generated significant sums for the global record industry into a key future market.

We look at current trends, future directions, challenges and opportunities for recorded music in China.

with Ang Kwee Tiang, IFPI; Ed Peto, Outdustry; Yu Li, China-Britain Business Council.


11.00-11.45 MUSIC RIGHTS IN CHINA
The copyright regime in China has evolved a lot in the last decade, but from a Western perspective there is still work to be done. How does copyright in this country compare to Europe? And how can the UK music industry possibly influence copyright systems on the other side of the world? And what opportunities are there already in China for the owners of song copyrights?

with Ang Kwee Tiang, IFPI; Chris Meehan, Sentric Music; Ed Peto, Outdustry; Ian Moss, BPI; John Mottram, PRS For Music.


12.00-13.00 STREAMING IN CHINA
Streaming is booming in China. But the market is dominated by different services. How do they work – from a consumer and industry perspective? And what are the opportunities for Western artists and labels?

We talk to Mathew Daniel from Chinese streaming service NetEase Cloud Music and then chat with Anne Jenniskens from FUGA, Santeri Hämäläinen from Musicinfo, Nina Condron from Horus and Stephen King from Believe about opportunities for European acts.


13.45-14.30 REACHING AN AUDIENCE IN CHINA
How do you go about reaching an audience in China? How do the Chinese social media work? What media reach the right audience? And how can global acts connect? Find out!

with Alessandro Pavanello, Kanjian Music, Finn Ryan, British Council; Philipp Grefer, Fake Music Media.


14.30-15.10 AN ARTIST PERSPECTIVE
We explore the cultural connection between music makers in the UK and China. In two inspiring interviews, we’ll talk to British-based Mira Calix about her recent experiences making music in China, and to Chinese artist Leah Doh and her manager Caralinda Booth about touring and performing in the UK and Europe.


15.20-16.00 GOING LIVE IN CHINA
Live music is also booming in China with a multitude of opportunities for global acts. We dissect the touring and festival circuit in the Chinese market.

with Alessandro Pavanello, Kanjian Music; Geoff Meall, Coda; Philipp Grefer, Fake Music Media; Sam Caunce, Modern Sky.


The China Conference takes place at Dukes at Komedia on 18 May.
• For a ticket to all three CMU Insights conferences click here
• For a full delegate pass for the TGE convention and festival click here