CMU Conference Sessions

CMU Insights at Sŵn Festival

Last updated on: Tuesday 24 September 2019

Sŵn Festival takes place in Cardiff this October with gigs from 18-20 Oct and a conference on 17 and 18 Oct.

CMU has teamed up with Sŵn Festival and University of South Wales to curate the conference programme. CMU:DIY will present a series of workshops on the Thursday, while CMU Insights hosts a day of presentations, interviews and debates on the Friday.

Free tickets for the workshops are available here. Free tickets for the conference sessions are available here. For information about the full Sŵn Festival line-up click here.


CMU:DIY SEMINARS
Thursday 17 Oct, 10.00am-5.00pm, ATRiuM Theatre

CMU:DIY presents a series of practical workshops for grass roots artists and those at the start of their music careers. Each workshop is packed with information and insights, with lots of opportunities to ask questions, share experiences and network with fellow attendees.

SESSIONS BEFORE LUNCH>>

01: MAKING MONEY FROM GIGS
Live performance is a key revenue stream for many artists today, as well as crucial marketing platform for new talent. But how does the gigging business work and when does it become profitable for artists and promoters? We explain!

02: MAKING MONEY FROM STREAMING
Streaming is the biggest and fastest growing recorded music revenue stream. But how does the streaming business work? We explain how artists, songwriters, labels and publishers make money from streams, and how the digital dollars are shared out each month.

03: MAKING MONEY FROM DIRECT TO FAN
The single biggest innovation in music caused by the digital revolution is the formalised direct-to-fan relationship. We explain how artists can better utilise their digital channels and data to generate more income by providing extra value to core fanbase.

SESSIONS AFTER LUNCH>>

04: MUSIC MARKETING IN THE DIGITAL AGE
How can you effectively reach new fans and make sure existing fans are up to date with what you’re doing? We take a look at how you can keep on top of digital marketing, even on a modest budget, and identify the things that all artists should be doing whatever stage they are at.

05: TOP FIVE SOCIAL MEDIA TRICKS
Social media are key marketing tools, we all know that. But social platforms are constantly evolving. We present five great tricks for getting the most out of social media today, for artists, labels, promoters, and beyond.

06: TOP FIVE F*CK UPS – AND HOW TO AVOID THEM
It’s good to learn from your mistakes. But it’s even better to learn from other people’s mistakes! We run through five common f*ck ups in the business of music and explain how to avoid them.


SWN FESTIVAL INDUSTRY CONFERENCE
Friday 18 Oct, 10.00am-6.00pm, ATRiuM Theatre

SESSIONS BEFORE LUNCH>>

10.20am-10.45am MAKING MONEY FROM MUSIC
If an artist wants to give up the day job and focus on their music full time, they need to turn that music into revenue. CMU’s Chris Cooke provides an overview of all the key ways you can make money out of your music making and introduces the companies you might partner with as your business grows.

10.45am-11.15am BUILDING MOMENTUM IN THE STREAMING AGE
You’ve written, recorded and released a track – great news! Now the hard work starts. We are joined by panel of experts to identify what you need to do before, during and after your release to stand out from the crowd, connect with key influencers, and keep people streaming long term.

With Jessie Scoullar Wicksteed Works, Megan Lawrenson Hotvox, Megan Richards Horizons / Gorwelion BBC Wales, Phil Loutsis AWAL.

11.15am-11.45am GETTING PLAYED AND GETTING PAID
The songs you write and recordings you make can make money beyond the streaming services, with extra royalties due whenever your music is performed or played in public, or on radio and TV. Make sure you get every penny you are due! CMU’s Chris Cooke talks to PRS For Music and PPL about how you go about registering, protecting and monetising your music.

12.00pm-12.20pm GETTING STARTED AND GETTING NOTICED
Tapping all the different revenue streams available to artists relies on building a fanbase. CMU’s Chris Cooke provides a concise guide to the modern music marketing toolkit, running through the tools and tactics the music industry uses when marketing artists, releases and shows.

12.20pm-1.00pm FINDING AN AUDIENCE, BUILDING A FANBASE
How can you find new fans? How can you use existing fans to grow your audience? And how can you turn passive listeners into engaged fans who will spend money to access more? We talk to a panel of experts about the tricky business of finding an audience and building a fanbase.

With Alex Thomson Greenhouse Group, Jessie Scoullar Wicksteed Works, Debbie Ball Create Spark, Megan Lawrenson Hotvox.

1.00pm-1.30pm IN CONVERSATION: THE ARTIST BUSINESS MODEL
As an artist’s career progresses and their business grows, they’ll need to better understand their fanbase, what opportunities lie ahead, and how they can capitalise on those opportunities. CMU’s Chris Cooke looks at the business partners who help artists with this process, and how the role of those business partners has evolved over the last decade.

With Tamsin Sharp Believe Distribution Services, Mark Bowers Crosstown Management.

1.30pm-2.00pm SCALING UP: DEVELOPING YOUR BUSINESS
You’ve released a bunch of tracks, played a string of shows, found an initial audience and you’re beginning to see results. What next? This is when business partners in the music industry start to play a key role. We talk to a panel of experts about the respective role labels, agents, publishers and others play at this crucial stage, and why the DIY ethos doesn’t really mean “do it yourself”.

With Deborah Smith Anara Publishing, Tamsin Sharp Believe Distribution Services, Leon Claveley Sentric Music, Mark Bowers Crosstown Management.

SESSIONS AFTER LUNCH>>

3.00pm-3.20pm THE PATHWAYS INTO MUSIC GUIDE
How can artists build long and sustainable careers in music? And how can music educators, music funders and the music industry better support new talent as they begin on that journey? CMU’s Chris Cooke launches the first in a series of Pathways Into Music guides, breaking down the career of a frontline artist into ten steps, and looking at the people and organisations – locally, nationally and globally – who support them along the way.

3.20pm-4.00pm THE LOCAL MUSIC COMMUNITY: MENTORS & PEERS
As soon as artists embark on the ten step journey outlined in the new Pathways Into Music guide they will need support. The traditional music industry probably won’t get actively involved until about step four. Prior to that mentors and peers in the local music community play a key role. This panel looks at how local music communities support that journey and how talent can best access the support on offer where they live.

With Alun Llwyd PYST, Andy Warnock The MU, Mike Kennedy Welsh Connections, Neal Thomson Focus Wales.

4.00pm-4.40pm SUSTAINABLE MUSIC CAREERS: KNOWLEDGE & NETWORKS
Enjoying a long-term career in music – whether as a frontline artist, portfolio career musician or behind the scenes in the industry – requires building and utilising a personal professional network. But what does that even mean? How do you go about building such a network – locally, nationally and globally – and what kinds of people do you need to connect with? Our panel discusses!

With Adam Williams Swn Festival / Clwb Ifor Bach, Bernie Plain Music Box Studios, Deborah Smith Anara Publishing, Simon Parton Horizons / Gorwelion BBC Wales.

4.40pm-5.10pm ACCESSING FUNDING
Funding is available for new talent to help them develop their music, grow their audience and build a sustainable business. But the challenge can be working out which funds are right at what stage in an artist’s career – and what you need to be able to show to access the money on offer. We talk to key funders about how to navigate funding options.

With Becci Scotcher PRS Foundation, Lucy Bampton Help Musicians UK, Phil Patterson DIT.

5.10pm-6.00pm CLOSING CONVERSATION
Wrapping up the day’s proceedings, CMU’s Chris Cooke talks to Estelle Wilkson and Carwyn Ellis about the highs and lows of their careers to date, how the business of music has evolved over the decades, and how to stay motivated in a challenging and ever-changing industry.