CMU INSIGHTS TRAINING HUB

Our Seminars And Masterclasses

Seminars and masterclasses for music professionals | supported by Lewis Silkin



CMU Insights presents a regular series of seminars and masterclasses for music business professionals at the London HQ of Lewis Silkin on Chancery Lane. These sessions explain the inner workings of the music industry and update attendees on both best practice and latest trends.


KEY DEVELOPMENTS IN MUSIC RIGHTS MASTERCLASS

This half-day masterclass provides a concise and user-friendly overview of all the key developments that have occured in music copyright in the last twelve months, including:

• The European Copyright Directive and the value gap campaign.
• Other safe harbour reforms and the impact of BMG v Cox.
• The Music Modernization Act and what US copyright quirks remain.
• The termination right under US law and the Duran Duran case.
• Trends and controversies in collective licensing.
• Debates and controversies in key plagiarism cases.
• Web-blocks and other anti-piracy activity.

The next edition of this masterclass will take place on Wednesday 12 Dec 2018 at 2pm at the London HQ of Lewis Silkin.

CLICK HERE to book tickets | CLICK HERE for more information


DISSECTING THE DIGITAL DOLLAR MASTERCLASS

Based on the ‘Dissecting The Digital Dollar’ research undertaken by CMU Insights for the Music Managers Forum UK, this half day masterclass provides a comprehensive overview of the streaming business, how digital services are licensed, and the key issues with the current model. Including:

• The streaming market today.
• The copyright basics required to understand digital licensing.
• How the music industry licenses streaming services.
• Key elements of the streaming deal.
• Key issues with the current streaming business model.

The next edition of this masterclass will take place on Wednesday 16 Jan 2019 at 2pm at the London HQ of Lewis Silkin.

CLICK HERE to book tickets | CLICK HERE for more information


MAKING MONEY FROM MUSIC COPYRIGHT SEMINARS

These three CMU Insights seminars together provide a user-friendly guide to how music copyright works and how music rights make money.

SEMINAR ONE: HOW MUSIC RIGHTS WORK
An introduction to copyright law and how it applies to the music business, including ownership, terms and how copyrights make money.

SEMINAR TWO: HOW MUSIC LICENSING WORKS
An introduction to how music licensing works and an overview of the collective licensing system and the UK collecting societies.

SEMINAR THREE: THE MUSIC RIGHTS SECTOR
An overview of the various elements of the music rights sector and how they are performing in 2019, including trends in the digital music market. 

The next edition of this seminar programme takes place on three Monday evenings in February 2019: 4 Feb, 11 Feb and 18 Feb. Each seminar runs from 6.30pm-8.30pm.

Places for the full programme of three seminars are just £125 – CLICK HERE TO BOOK

You can also book into individual sessions for £49.99.

CLICK HERE for more info and to book for individual sessions


MUSIC MARKETING & FAN ENGAGEMENT SEMINARS

These three CMU Insights seminars together provide an overview of how to build a fanbase for new artists and new music, reviewing the key tools and tactics employed by music marketers, and explaining how music marketing is evolving.

SEMINAR ONE: THE MUSIC MARKETING TOOLKIT
An overview of the modern music marketing toolkit including social, digital and media channels, streaming service playlists, advertising, content and events. Plus a beginner’s guide to how artists and their business partners plan and implement marketing campaigns.

SEMINAR TWO: SOCIAL MEDIA TOOLS
A beginner’s guide to the role of social media and other digital tools in building, engaging and understanding core fanbase, plus an overview of the key social platforms and the importance of analytics and email.

SEMINAR THREE: MUSIC MEDIA & PR
The role of traditional and new music media – print, online, broadcast and streaming playlists – in building industry profile for new talent and getting music to a more mainstream audience. Plus the key elements of a successful music PR campaign.

The next edition of this seminar programme takes place on three Monday evenings in February and March 2019: 25 Feb, 4 Mar and 11 Mar. Each seminar runs from 6.30pm-8.30pm.

Places for the full programme of three seminars are just £125 – CLICK HERE TO BOOK

You can also book into individual sessions for £49.99.

CLICK HERE for more info and to book for individual sessions


These seminars are led by Chris Cooke, Founder and Managing Director of CMU. Chris has written about the music business daily for over fifteen years and is a leading expert on the sector, often speaking about best practice and current trends at conferences and events around the world.

He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media, and he authored the book ‘Dissecting The Digital Dollar’ for the UK’s Music Managers Forum. With degrees in English and Law, Chris is an experienced trainer who also has expertise in media, marketing, PR and communications.

CMU Insights provides training to hundreds of music industry professionals each year via our own seminar and masterclass programmes; in-house training for music companies like Sony Music, ie:music and ATC Management; courses for members of industry organisations like BPI, MMF, IMRO and the Musicians’ Union; and sessions for the likes of Music Estonia, Music Norway and the Association Of Caribbean Copyright Societies.


TERMS & CONDITIONS
Published prices include VAT and booking fees. Refunds are available on CMU Insights bookings made via Eventbrite up to 30 days before the seminar. After that date bookings are non-refundable, though a place can be transferred to another person. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled CMU Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All content delivered via these seminars is © CMU Insights.