CMU INSIGHTS SEMINARS

Our seminars and masterclasses

Seminars and masterclasses for music professionals supported by Lewis Silkin



CMU Insights presents a regular series of seminars and masterclasses for music business professionals at the London HQ of Lewis Silkin on Chancery Lane. These sessions explain the inner workings of the music industry and update attendees on both best practice and latest trends.

Bookings are now open for our spring 2018 seminars: three sessions on music copyright and three sessions on fanbase building.


SEMINAR SERIES: MAKING MONEY FROM MUSIC COPYRIGHT

These three CMU Insights seminars together provide a user-friendly guide to how music copyright works and how music rights make money. You can book into each individual session at £49.99 per seminar below or you can book a place on all three right here at the special price of £125.
Mondays 5, 12, 19 Feb 2018 at 6.30pm | BOOK A PLACE ON ALL THREE


01: How Music Rights Work
An introduction to copyright law and how it applies to the music business, including ownership, copyright terms and how copyrights make money.
Monday 5 Feb 2018 at 6.30pm | INFO | BOOK A PLACE


02: How Music Licensing Works
An introduction to how music licensing works, including an overview of the collective licensing system and the UK collecting societies.
Monday 12 Feb 2018 at 6.30pm | INFO | BOOK A PLACE


03: The Music Rights Sector
An overview of the various elements of the music rights sector and how they are performing in 2018, including trends in the digital music market.
Monday 19 Feb 2018 at 6.30pm | INFO | BOOK A PLACE


SEMINAR SERIES: BUILDING A FANBASE AND FAN BUSINESS

These three CMU Insights seminars together provide an overview of how to build a fanbase for new artists and new music. They also look at how artists can use these channels to build a direct-fo-fan business. You can book into each individual session at £49.99 per seminar below or you can book a place on all three right here at the special price of £125.
Mondays 26 Feb, 5, 12 Mar 2018 at 6.30pm | BOOK A PLACE ON ALL THREE


01: Social Media Tools
A beginner’s guide to the role of social media tools in building, engaging and understanding core fanbase, including an overview of the key social platforms, and the importance of analytics and email.
Monday 26 Feb 2018 at 6.30pm | INFO | BOOK A PLACE


02: Music Media & PR
The role of traditional music media – print, online and broadcast – in building the profile of new talent and getting new music to a more mainstream audience. This session also looks at how music marketing is evolving and the role streaming service playlists now play. 
Monday 5 Mar 2018 at 6.30pm | INFO | BOOK A PLACE


03: Building A Direct-To-Fan Business
How social and direct-to-fan tools, and the data they generate, should be used to inform an artist’s business. This session then provides tips on building and developing a direct-to-fan artist store and considers how the artist’s business partners may be involved in D2F activity. 
Monday 12 Mar 2018 at 6.30pm | INFO | BOOK A PLACE


These seminars are led by Chris Cooke, MD and Business Editor of CMU. Chris has written about the music business daily for over fifteen years and is a leading expert on the sector, often speaking about best practice and current trends at conferences and events around the world.

He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media, and authored the ‘Dissecting The Digital Dollar’ reports for the UK’s Music Managers Forum. With degrees in English and Law, Chris is an experienced trainer who also has expertise in media, marketing, PR and communications.

CMU Insights provides training to hundreds of music industry professionals each year via our own seminar and masterclass programmes; in-house training for music companies like Sony Music, ie:music and ATC Management; courses for members of industry organisations like BPI, IMRO and the Musicians’ Union; and sessions for the likes of Music Estonia, Music Norway and the Association Of Caribbean Copyright Societies.


TERMS & CONDITIONS
Published prices include VAT and booking fees. Refunds are available on CMU Insights bookings made via Eventbrite up to 30 days before the seminar. After that date bookings are non-refundable, though a place can be transferred to another person. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled CMU Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All content delivered via these seminars is © CMU Insights.


CMU Insights seminars and masterclasses are supported by…