CMU INSIGHTS SEMINARS

Our seminars and masterclasses

Seminars and masterclasses for music professionals supported by Lewis Silkin



CMU Insights presents a regular series of seminars and masterclasses for music business professionals at the London HQ of Lewis Silkin on Chancery Lane. These sessions explain the inner workings of the music industry and update attendees on both best practice and latest trends.


MAKING MONEY FROM MUSIC COPYRIGHT SEMINARS

These three CMU Insights seminars together provide a user-friendly guide to how music copyright works and how music rights make money.

SEMINAR ONE: HOW MUSIC RIGHTS WORK
An introduction to copyright law and how it applies to the music business, including ownership, terms and how copyrights make money.

SEMINAR TWO: HOW MUSIC LICENSING WORKS
An introduction to how music licensing works and an overview of the collective licensing system and the UK collecting societies.

SEMINAR THREE: THE MUSIC RIGHTS SECTOR
An overview of the various elements of the music rights sector and how they are performing in 2018. 

The next edition of this seminar programme takes place on three Monday evenings in September/October: 17 Sep, 24 Sep and 1 Oct. Each seminar runs from 6.30pm-8.30pm.

You can book a place on the full course or individual seminars – CLICK HERE for more information or to book places.


BUILDING A FANBASE AND FAN BUSINESS SEMINARS

These three CMU Insights seminars together provide an overview of how to build a fanbase for new artists and new music. They also look at how artists can use these channels to build a direct-fo-fan business.

SEMINAR ONE: SOCIAL MEDIA TOOLS
A beginner’s guide to the role of social media tools in building, engaging and understanding core fanbase, including an overview of the key social platforms, and the importance of analytics and email.

SEMINAR TWO: MUSIC MEDIA & PR
The role of traditional and new music media – print, online, broadcast and streaming playlists – in building industry profile for new talent, and getting music to a more mainstream audience.

SEMINAR THREE: BUILDING A DIRECT-TO-FAN BUSINESS
How social and direct-to-fan tools, and the data they generate, should be used to inform an artist’s business. This session then provides tips on building and developing a direct-to-fan artist store and considers how the artist’s business partners may be involved in D2F activity.

The next edition of this seminar programme takes place on three Monday evenings in October: 8 Oct, 15 Oct and 22 Oct. Each seminar runs from 6.30pm-8.30pm.

You can book a place on the full course or individual seminars – CLICK HERE for more information or to book places.


DISSECTING THE DIGITAL DOLLAR MASTERCLASS

Based on the ‘Dissecting The Digital Dollar’ research undertaken by CMU Insights for the Music Managers Forum UK, this half day masterclass provides a comprehensive overview of the streaming business, how digital services are licensed, and the key issues with the current model. Including:

• The streaming market today.
• The copyright basics required to understand digital licensing.
• How the music industry licenses streaming services.
• Key elements of the streaming deal.
• Key issues with the current streaming business model.

The next edition of this masterclass will take place in late 2018 – look out for more details here soon.

Tickets for this masterclass will be £79.99 with discounts for MMF members.


These seminars are led by Chris Cooke, MD and Business Editor of CMU. Chris has written about the music business daily for over fifteen years and is a leading expert on the sector, often speaking about best practice and current trends at conferences and events around the world.

He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media, and authored the ‘Dissecting The Digital Dollar’ reports for the UK’s Music Managers Forum. With degrees in English and Law, Chris is an experienced trainer who also has expertise in media, marketing, PR and communications.

CMU Insights provides training to hundreds of music industry professionals each year via our own seminar and masterclass programmes; in-house training for music companies like Sony Music, ie:music and ATC Management; courses for members of industry organisations like BPI, IMRO and the Musicians’ Union; and sessions for the likes of Music Estonia, Music Norway and the Association Of Caribbean Copyright Societies.


TERMS & CONDITIONS
Published prices include VAT and booking fees. Refunds are available on CMU Insights bookings made via Eventbrite up to 30 days before the seminar. After that date bookings are non-refundable, though a place can be transferred to another person. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled CMU Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All content delivered via these seminars is © CMU Insights.