CMU INSIGHTS SEMINARS

Music Marketing & Fan Engagement

Three evening seminars on music marketing and engaging a fanbase | supported by Lewis Silkin


These three CMU Insights seminars together provide an overview of how to build a fanbase for new artists and new music, reviewing the key tools and tactics employed by music marketers, and explaining how music marketing is evolving.

The next edition of this seminar programme takes place on three Monday evenings in March 2019: 4 Mar, 11 Mar and 18 Mar. Each seminar runs from 6.30pm-8.30pm.

Places for the full programme of three seminars are just £125 – CLICK HERE TO BOOK

You can also book into individual sessions for £49.99. Follow the links below. All prices include VAT and booking fees.

CMU Insights training takes place at the offices of Lewis Silkin at 5 Chancery Lane, London, EC4A 1BL.


SEMINAR ONE: THE MUSIC MARKETING TOOLKIT
Monday 4 Mar 2019, 6.30pm
An overview of the modern music marketing toolkit including social, digital and media channels, streaming service playlists, advertising, content and events. Plus a beginner’s guide to how artists and their business partners plan and implement marketing campaigns. Including:

• What’s in the modern music marketing toolkit?
• Artist-led marketing – organic fanbase building and marketing moments.
• Label-led marketing – the album campaign.
• Label functions and agencies – marketing, press, promotions, digital.
• Creating a marketing network around the artist.
• How music marketing is evolving with the shift to streams.

CLICK HERE TO BOOK A PLACE ON THIS SEMINAR


SEMINAR TWO: SOCIAL MEDIA TOOLS
Monday 11 Mar 2019, 6.30pm
A beginner’s guide to the role of social media and other digital tools in building, engaging and understanding core fanbase, plus an overview of the key social platforms and the importance of analytics and email. Including:

• How social media fits in – pre, during and after the album campaign.
• The key social media.
• Tips for using Twitter, Facebook, Instagram and Snapchat.
• YouTube and Soundcloud as marketing channels.
• A social media stategy and content plan.
• Social analytics and your direct-to-fan business.

CLICK HERE TO BOOK A PLACE ON THIS SEMINAR


SEMINAR THREE: MUSIC MEDIA & PR
Monday 18 Mar 2019, 6.30pm
The role of traditional and new music media – print, online, broadcast and streaming playlists – in building industry profile for new talent and getting music to a more mainstream audience. Plus the key elements of a successful music PR campaign. Including:

• The music press – magazines, websites, blogs.
• Broadcast media – radio, TV, YouTubers.
• The increased importance of streaming playlists.
• The classic music PR campaign – timelines, assets and priorities.
• How shifts in music marketing are impacting on music PR.
• CMU Insights music journalist survey results.

CLICK HERE TO BOOK A PLACE ON THIS SEMINAR


These seminars are led by Chris Cooke, Founder and Managing Director of CMU. Chris has written about the music business daily for over fifteen years and is a leading expert on the sector, often speaking about best practice and current trends at conferences and events around the world.

He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media, and he authored the book ‘Dissecting The Digital Dollar’ for the UK’s Music Managers Forum. With degrees in English and Law, Chris is an experienced trainer who also has expertise in media, marketing, PR and communications.

CMU Insights provides training to hundreds of music industry professionals each year via our own seminar and masterclass programmes; in-house training for music companies like Sony Music, ie:music and ATC Management; courses for members of industry organisations like BPI, MMF, IMRO and the Musicians’ Union; and sessions for the likes of Music Estonia, Music Norway and the Association Of Caribbean Copyright Societies.


TERMS & CONDITIONS
Published prices include VAT and booking fees. Refunds are available on CMU Insights bookings made via Eventbrite up to 30 days before the seminar. After that date bookings are non-refundable, though a place can be transferred to another person. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled CMU Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All content delivered via these seminars is © CMU Insights.


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