Building A Fan Orientated Business Seminar

Next date: Monday 13 Nov 2017 | Each place is just £49.99 | BOOK HERE | NOTES

How social and direct-to-fan tools, including the fan mailing list, should be used to inform an artist’s business, and the new kinds of deals being done to capitalise on the potential of direct-to-fan…

• How do you make money out of music? A recap.

• The direct-to-fan relationship.

• Capturing fans online and the importance of the fan email list.

• Analysing and dissecting fanbase.

• Challenges for a direct-to-fan approach to building an artist business.

• Where do traditional business partners fit in? Alternative label deals.

EACH PLACE IS JUST £49.99 | Next date: Monday 13 Nov 2017 | BOOK HERE

These seminars are led by Chris Cooke, MD and Business Editor of CMU. Chris has written about the music business daily for over fifteen years and is a leading expert on the sector, often speaking about best practice and current trends at conferences and events around the world.

He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media, and authored the ‘Dissecting The Digital Dollar’ reports for the UK’s Music Managers Forum. With degrees in English and Law, Chris is an experienced trainer who also has expertise in media, marketing, PR and communications.

CMU Insights provides training to hundreds of music industry professionals each year via our own seminar and masterclass programmes; in-house training for music companies like Sony Music, ie:music and ATC Management; courses for members of industry organisations like BPI, IMRO and the Musicians’ Union; and sessions for the likes of Music Estonia, Music Norway and the Association Of Caribbean Copyright Societies.

Bookings made for CMU Insights courses are non-refundable, though bookings can be transferred to another person. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled CMU Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All content delivered via these seminars is © CMU Insights.