MUSIC BUSINESS TRAINING

Key Music Business Trends 2018

A CMU Insights primer course that we can run in-house for your team


As we head into 2018, CMU Insights presents a special two-hour training session reviewing five key areas of the music business, summarising important developments from the last twelve months and looking at the challenges that lie ahead in the next year. These include…

01: The Streaming Business
Where is the streaming business at as we head in 2018? Which services are dominating where, what kind of revenues are they generating, and what challenges lie ahead for both the music industry and the digital services.

02: Piracy
How has the battle against online piracy evolved in the last year? What anti-piracy tactics are being employed and what impact are they having? And why has stream-ripping now reached the top of the anti-piracy agenda?

03: Safe Harbour
Safe harbour and the ‘value gap’ remain a key talking point in the music community. But what is the safe harbour ? And what do we mean by the ‘value gap’? We look at the arguments on all sides and how the European Copyright Directive might change the liabilities of platforms like YouTube.

04: Ticketing
Secondary ticketing has been another key talking point this year. And this time both the industry and policy-makers seem more willing to act against rampant online ticket touting. What measures are being used where? And how could the evolution of primary ticketing also help combat the touts?

05: Data
Plenty of challenges and opportunities remain around data. First, music rights data and the issues involved in getting people credited and paid. Second, royalties data and the call for more transparency in digital. And third, fan data, and the need to better ally the social, web, email, streaming and ticketing data now available to the music industry.


This primer is delivered by Chris Cooke, MD and Business Editor of CMU. Chris has written about the music business daily for over fifteen years and is a leading expert on the sector, often speaking about best practice and current trends at conferences and events around the world.

He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media, and authored the ‘Dissecting The Digital Dollar’ reports for the UK’s Music Managers Forum. With degrees in English and Law, Chris is an experienced trainer who also has expertise in media, marketing, PR and communications.


INFO
‘Key Music Business Trends 2018’ is a CMU Insights primer course, which means we run it in-house at music companies and companies working with music. We come to your office and run the session for your team.

Our primer courses are a cost effective way to update your employees on key developments in the music industry, as well as providing a great opportunity for questions and debate.

The cost of delivering this primer course for your team is just £299 (plus VAT and travel expenses outside London). To discuss us delivering this primer course to your team email insights@unlimitedmedia.co.uk.