CMU Conference Sessions

CMU Insights at Pivotal 2019

Last updated on: Monday 5 August 2019

The Pivotal Music Conference takes place in Birmingham on 27 Sep.

CMU hosts its own house at the conference this year presenting a full-day of briefings, workshops and conversations. Find out about the sessions we will present below. Click here for tickets.

CMU:DIY will also be at Pivotal teaming up with AWAL and FAC to present an edition of our Artist:Enterpreneur Day – click here to find out about that.

Friday 27 Sep, 11.15am-1.30pm, CMU House

CMU puts the spotlight on music careers and music education. Based on our Pathways Into Music research, we look at what factors help artists to grow fanbases and build a business around their music. And at how educators and the music industry – locally and nationally – can help facilitate that process.

11.15am-12.15pm Pivotal Points – Creating Artist Momentum
CMU’s Chris Cooke and Phil Nelson examine the pivotal points in an artist’s career and consider what creates momentum and success. Previewing a new guide that will launch in October, we look at the different steps artists take, and how educators and industry can support them along the way.

12.30pm-1.30pm Mapping The Music Industry – In Birmingham And Beyond
CMU’s Phil Nelson talks through his work mapping local music industries, and the role that plays in helping artists pursue a career in music. He’ll then lead a conversation on what local music industries look like, and how better connections can be made between musicians, music educators and music companies in any one city or region.

Friday 27 Sep, 1.45pm-5.15pm, CMU House

CMU presents an afternoon of briefings, workshops and conversations on how artists, managers, labels, promoters and anyone working in music can better utilise all the fan data now available, to inform marketing, live and streaming activity, and to build a lucrative direct-to-fan business.

1.45pm-2.15pm Fan Data Speed Briefing
CMU’s Chris Cooke introduces the Fan Data Guide he compiled for the Music Managers Forum earlier this year. He runs through all the key kinds of data that inform each artist’s business. How can you get access to that data? And how do you make sure you are fully GDPR compliant. Find out in this 30 minute speed briefing.

2.30pm-3.15pm You Have The Data, What To Do With It?
CMU’s Sam Taylor expands on the speed briefing providing practical tips on what artists and their business partners should do with their fan data day-to-day. Which data really matters? Which data can inform marketing campaigns, touring plans and the direct-to-fan business? And which data is more about vanity than anything else? Alongside CMU’s insights you’ll also get additional tips and advice from Music Glue’s Will Spencer.

3.30pm-4.15pm Getting Social
CMU’s Sam Taylor presents some top tips on how to better use social media platforms to build, engage and monetise your fanbase. He’ll run through the social channels that matter in 2019, explain what content works best, what data can enhance your activity, and when and how to spend money with these platforms. Alongside CMU’s insights you’ll also get additional tips and advice from Green House Group’s Alex Thomson.

4.30pm-5.15pm Building A Direct-To-Fan Business
The direct-to-fan relationship is the single biggest revolution in music caused by the rise of digital. Are you truly capitalising on all the opportunities? We speak to four experts on how to utilise all the platforms and data sources to grow, engage and monetise your fanbase: Music Glue’s Will Spencer, Greenhouse Group’s Alex Thomson, Wicksteed Works’ Jessie Scoullar and Believe UK’s Tamsin Sharp.