CMU INSIGHTS TRAINING HUB

MMF Seminars

A series of seminars run by CMU Insights for the UK Music Managers Forum


CMU Insights and MMF UK present ‘The Mechanics Of Music Management’, a five-part seminar programme providing an overview of artist management today. Click here for details of upcoming sessions and how to book.


01: WHERE MANAGEMENT FITS IN | NOTES
This seminar talks through the different ways artists make money, the business partners they work with, and the role of the manager in evolving and developing each artist’s business. It also looks at the artist/manager relationship including formalities and contracts.


02: ARTIST & MANAGEMENT BUSINESS MODELS | NOTES
This seminar looks at the role managers play in developing each artist’s business and career, and at how managers can evolve their own businesses and careers as well. Including tips on setting up a company, organising finances, raising money, networking and pursuing a portfolio career.


03: MUSIC RIGHTS | NOTES
This seminar provides a concise guide to music copyright, introducing the different music rights, the key copyright controls, moral and performer rights, and the differences between direct and collective licensing. It helps managers ensure their artist’s IP rights are protected and properly monetised.


04: RECORDINGS & LABELS | NOTES
This seminar looks at the recorded music market, the role of the record company and the different kinds of label and distribution deals. Artists have more choice than ever in how they work with labels and distributors, and this session will help managers better advise their clients on these choices.


05: BUILDING & MANAGING A FANBASE | NOTES
This seminar will provide an overview of music marketing and PR, and offer advice on building direct-to-fan businesses. It will consider the role of artist and manager in building a fanbase, as well as looking at how other partners, and especially the label, play a key role in marketing campaigns.