Dissecting The Digital Dollar

A half-day masterclass on the streaming business | supported by MMF & Lewis Silkin

Based on the ‘Dissecting The Digital Dollar’ research undertaken by CMU Insights for the Music Managers Forum UK, this half day masterclass provides a comprehensive overview of the streaming business, how digital services are licensed, and the key issues with the current model.

The masterclass includes:

1. An up-to-date overview of the streaming market today – which streaming services are dominating where?

2. The copyright basics you need to know to understand how digital licensing works, including…
• The key music rights.
• The copyright controls.
• The role of collective licensing.
• Where performer rights and performer ER fit in.

3. An outline of the deals a streaming service needs to secure from the record labels, music publishers and collecting societies.

4. An explanation of the key elements of each streaming deal and how royalties are calculated and paid.

5. An overview of the key issues with the streaming business, including…
• How royalties are shared out between the music community.
• The complexities in the way song royalties are processed.
• Whether performer ER should be paid on streams.
• How bad music data delays payment.
• The need for more transparency.
• The need to sign up more premium users.
• The challenge of driving sustained listening.

The next edition of this masterclass takes place on Monday 2 Mar 2020.

The masterclass runs from 2.30-5.30pm with a 15 minute break in the middle.

You can book a place at the early bird rate of just £80 (plus VAT) – CLICK HERE TO BOOK

CMU Insights training takes place at the offices of Lewis Silkin at 5 Chancery Lane, London, EC4A 1BL.

This masterclass is led by Chris Cooke, Founder and Managing Director of CMU. Chris has written about the music business daily for over fifteen years and is a leading expert on the sector, often speaking about best practice and current trends at conferences and events around the world.

He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media, and he authored the book ‘Dissecting The Digital Dollar’ for the UK’s Music Managers Forum. With degrees in English and Law, Chris is an experienced trainer who also has expertise in media, marketing, PR and communications.

CMU Insights provides training to hundreds of music industry professionals each year via our own seminar and masterclass programmes; in-house training for music companies like Sony Music, ie:music and ATC Management; courses for members of industry organisations like BPI, MMF, IMRO and the Musicians’ Union; and sessions for the likes of Music Estonia, Music Norway and the Association Of Caribbean Copyright Societies.

Published prices do not include VAT but do include all booking fees.

Bookings are non-refundable, though a booking can be transferred to another person or seminar – email for more information.

Payment must be made before attendance unless otherwise arranged.

If, for any reason, a course is postponed or cancelled CMU Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund.

All content delivered via these seminars is © CMU Insights.