IN-HOUSE TRAINING

Bespoke and primer courses for the music business

In-house training for music companies and companies working with music

CMU Insights has provided bespoke music business training to a wide range of companies, including major and independent record labels; live, management and digital firms; membership and development organisations; and companies working with music.

Clients can choose from a menu of CMU Primers, two hour sessions providing an overview of a different area of the business, including latest trends and developments. These sessions can include an extra thirty minutes of discussion time enabling your team members to consider and debate current challenges and opportunities.

Up to fifteen people can attend these primer courses which cost just £399 (excluding travel costs if outside London), with discounts available for clients which book a series of sessions. Details of these courses are given below.

We can also develop one-off and regular sessions to meet a client’s specific training objectives. These might expand on a topic below or cover a totally different area of the music business. We can also develop and deliver induction training that suits a specific client’s needs, workshops that encourage staff participation and feedback, and sessions that are based around the very latest developments in the music business.

To book a CMU Primer session or to discuss your own training needs call 020 7099 9050 or email insights@unlimitedmedia.co.uk.


THE MUSIC INDUSTRY IN 2017
A concise but comprehensive overview of the music industry in 2017, looking at the different ways artists make money, the different strands of the industry (content, live and the fan relationship), the companies artists form partnerships with, and how artist/label deals are changing


MUSIC RIGHTS – AN OVERVIEW
This session provides a beginners guide to copyright law and an overview of the key music rights. It covers what kinds of creative work get copyright protection, copyright ownership rules, how long copyrights last and how copyrights make money.


MUSIC LICENSING – AN OVERVIEW
This two hour session provides a beginners guide to music licensing. It looks at how both direct and collective licensing works, when and why collective dealing is used, and at the challenges posed by the collective licensing system.


THE DIGITAL MUSIC MARKET
This session reviews the different kinds of digital music services, looking at how they work, how they are licensed and where they fit into the wider market. It considers where the digital music sector may be heading and what that means for artists, songwriters and rights owners.


DIGITAL LICENSING EXPLAINED
Drawing on the ‘Dissecting The Digital Dollar’ report CMU Insights produced for the UK’s Music Managers Forum, this session explains in more detail how streaming services are licensed, as well as covering the basics about copyright law, artist contracts and collective licensing that you need to understand for the streaming licensing model to make sense.


MUSIC PIRACY – FROM NAPSTER TO NOW
An introduction to what copyright law says about infringement, and a review of the music industry’s battle against online music piracy over the last fifteen years, explaining landmark rulings. The session then looks at the pros and cons of the industry’s current anti-piracy tactics: takedown issuing, web-blocking and ‘follow the money’.


FAN ENGAGEMENT THROUGH SOCIAL AND DIGITAL CHANNELS
This two hour session looks at the digital channels available to artists and their business partners, including an overview of the key social media and D2F platforms. It looks at how these channels fit into an artist’s marketing strategy, and then at how analytics and sales tools can be used to build a direct-to-fan business.


CMU GUIDE TO THE UK MUSIC MARKET
Aimed at international industry execs launching artists or ventures in the UK, this two hour session provides a beginners guide to the United Kingdom and its music market, including insights on key digital platforms, the live sector and the British music media.


These courses are led by Chris Cooke, MD and Business Editor of CMU. Chris has written about the music business daily for nearly fifteen years, and is a leading expert on the sector, often commenting on it for other media, most notably the BBC.

He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media. An experienced trainer, Chris brings insider insights, practical experience and legal training to his teaching.


CMU Insights is a Corporate Affiliate of the Institute Of Continuing Professional Development. For those professionals with non-specific CPD commitments, CMU Insights training courses relevant to your profession can count towards CPD time.

Certificates to confirm attendance are available on request. Though please note CMU Insights training courses are not currently accredited by any specific professional bodies, eg the Solicitor’s Regulation Authority.