Bespoke and primer courses for the music business
In-house training for music companies and companies working with music
CMU Insights has provided bespoke music business training to a wide range of companies, including major and independent record labels; live, management and digital firms; membership and development organisations; and companies working with music.
Clients can choose from a menu of CMU Primers, two-to-three hour sessions providing an overview of a different area of the business, including latest trends and developments. These sessions can include an extra thirty minutes of discussion time enabling your team members to consider and debate current challenges and opportunities.
We are flexible on how many people attend these sessions and can adapt the format accordingly. Delivery of a primer course normally costs £450-£750 (depending on length and excluding travel costs if outside London), though we can put together a special package for clients looking to book in multiple courses.
We can also develop one-off and regular sessions to meet a client’s specific training objectives. These might expand on a topic below or cover a totally different area of the music business. We can also develop and deliver induction training that suits a specific client’s needs, workshops that are more interactive, and sessions that are based around the very latest developments in the music business.
To book a CMU Primer session or to discuss your own training needs call 020 7099 9050 or email firstname.lastname@example.org.
THE MUSIC INDUSTRY IN 2017
A concise but comprehensive overview of the music industry in 2017, looking at the different ways artists make money, the different strands of the industry (content, live and the fan relationship), the companies artists form partnerships with, and how artist/label deals are changing
MUSIC RIGHTS – AN OVERVIEW
This session provides a beginners guide to copyright law and an overview of the key music rights. It covers what kinds of creative work get copyright protection, copyright ownership rules, how long copyrights last and how copyrights make money.
MUSIC LICENSING – AN OVERVIEW
This session provides a beginners guide to music licensing. It looks at how both direct and collective licensing works, when and why collective dealing is used, and at the challenges posed by the collective licensing system.
KEY DEVELOPMENTS IN MUSIC RIGHTS
A more advanced music rights session, this primer looks at key recent developments in music copyright, including the European Copyright Directive, consent decrees and 100% licensing, safe harbours and direct licensing in live.
THE DIGITAL MUSIC MARKET
This session reviews the different kinds of digital music services, looking at how they work, how they are licensed and where they fit into the wider market. It considers where the digital music sector may be heading and what that means for artists, songwriters and rights owners.
DIGITAL LICENSING EXPLAINED
Drawing on the ‘Dissecting The Digital Dollar’ report CMU Insights produced for the UK’s Music Managers Forum, this session explains in more detail how streaming services are licensed, as well as covering the basics about copyright law, artist contracts and collective licensing that you need to understand for the streaming licensing model to make sense.
MUSIC PIRACY – FROM NAPSTER TO NOW
An introduction to what copyright law says about infringement, and a review of the music industry’s battle against online music piracy over the last fifteen years, explaining landmark rulings. The session then looks at the pros and cons of the industry’s current anti-piracy tactics: takedown issuing, web-blocking and ‘follow the money’.
FAN ENGAGEMENT THROUGH SOCIAL AND DIGITAL CHANNELS
This session looks at the digital channels available to artists and their business partners, including an overview of the key social media and D2F platforms. It looks at how these channels fit into an artist’s marketing strategy, and then at how analytics and sales tools can be used to build a direct-to-fan business.
MUSIC MEDIA & PR
This session provides an overview of the music media in 2017 – including the print and online music press, radio and TV – and then provides a beginner’s guide to music PR campaigns followed by an outline of how and why music marketing is changing, in terms of the messages communicated and the platforms targeted. Plus top tips on press releases and photos.
MUSIC BUSINESS EXPLAINED FOR BRANDS OR START-UPS
Aimed at companies working with music – either seeking to license content or form partnerships with artists, labels, venues of festivals – this session provides a concise and user-friendly overview of how the music industry works, and who controls what elements of the business.
CMU GUIDE TO THE UK MUSIC MARKET
Aimed at international industry execs launching artists or ventures in the UK, this session provides a beginners guide to the United Kingdom and its music market, including insights on key digital platforms, the live sector and the British music media.
These seminars are led by Chris Cooke, MD and Business Editor of CMU. Chris has written about the music business daily for nearly fifteen years, and is a leading expert on the sector, often commenting on it for other media, most notably the BBC.
He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media. An experienced trainer, Chris brings insider insights, practical experience and legal training to his teaching.
CMU Insights provides training to hundreds of music industry professionals each year via our own seminar and masterclass programmes, in-house training for music companies like Sony Music, ie:music and ATC Management, and sessions for members of industry organisations like BPI and IMRO.