MUSIC BUSINESS CONFERENCES

Elevate Seminars at The Great Escape

Six seminars from CMU:DIY as part of the TGE Elevate programme




TGE Elevate is a brand new professional development programme that will ensure that the next generation of music industry leaders get even more from The Great Escape, helping them elevate their careers to the next level.

Funded by the National Lottery through Arts Council England, the core TGE Elevate programme will provide thirty super-delegates – including artists, managers, promoters, label executives and music educators – with an enhanced, subsidised and curated delegate experience.

In addition to the core super-delegate programme, TGE Elevate will support the next generation of music industry leaders in other ways too. This includes a series of Elevate Seminars – presented as part of the O2 Presents DIY Academy programme on Saturday 11 May – which are open to all TGE delegates and festival wristband holders.



THIS YEAR’S ELEVATE SEMINARS
The six seminars take place on Saturday 11 May at the main TGE Conference hub at Jury’s Inn Waterfront.

10.00-10.45 MAKING MONEY FROM GIGS
Live performance is a key revenue stream for many artists today, as well as crucial marketing platform for new talent. But how does the gigging business work and when does it become profitable for artists and promoters? We explain!

11.00-11.45 MAKING MONEY FROM STREAMING
Streaming is the biggest and fastest growing recorded music revenue stream. But how does the streaming business work? We explain how artists, songwriters, labels and publishers make money from streams.

12.00-12.45 MAKING MONEY FROM DIRECT TO FAN
The single biggest innovation in music caused by the digital revolution is the formalised direct-to-fan relationship. We explain how artists can better utilise their digital channels and data to generate more income by providing extra value to core fanbase.

13.30-14.15 TOP FIVE SOCIAL MEDIA TRICKS
Social media are key marketing tools, we all know that. But social platforms are constantly evolving. We present five great tricks for getting the most out of social media today, for artists, labels, promoters, and beyond.

14.30-15.15 TOP FIVE REASONS YOU’RE NOT GETTING PAID
Artists and songwriters should get paid every time their music is streamed, broadcast, performed or played in public. But often they don’t. We run through the five main reasons why music makers often don’t get paid.

15.30-16.15 TOP FIVE F*CK UPS – AND HOW TO AVOID THEM
It’s good to learn from your mistakes. But it’s even better to learn from other people’s mistakes! We run through five common f*ck ups in the business of music and explain how to avoid them.