CMU INSIGHTS TRAINING HUB

BPI Seminars

Half-day seminars run by CMU Insights for employees of BPI member companies




CMU Insights presents regular seminars as part of the BPI’s training programme. These sessions are open to employees of BPI member companies and are advertised on the BPI website.



INTRODUCTION TO THE MUSIC INDUSTRY | NOTES
This seminar provides a concise overview of the different ways artists generate revenue around their music and the business partners they work with to unlock these income streams. It then looks in particular at the role of the record company and at how record deals are usually structured.

Topics covered include:
• music rights.
• live music.
• the fan relationship.
• the role different music companies play.
• the artist’s key deals.
• the role of the record company.



MUSIC RIGHTS INSIDE & OUT | NOTES
This more advanced session on music rights expands on the copyright elements of the ‘Introduction To The Music Industry’ seminar and looks in more detail at how music rights make money and how music licensing works, including copyright ownership, collective licensing and infringement.

Topics covered include:
• the different music rights.
• the controls that come with the copyright.
• copyright ownership.
• moral and performer rights.
• the collective licensing system (including PPL, MCPS and PRS).
• what the law says about copyright infringement.



MUSIC MARKETING CAMPAIGNS | NOTES
This session looks at how music marketing campaigns are structured and implemented, and at the different tools and tactics label marketing teams employ. It then looks at how priorities change as an artist’s career progresses, and at how music marketing is evolving with the shift from sales to streams.

Topics covered include:
• the music marketing toolkit.
• building a fanbase.
• label-led album campaigns.
• people and suppliers.
• how music marketing is evolving.



GETTING THE MOST FROM CATALOGUE | NOTES
This session considers how labels can get more out of their catalogues in the streaming age, including how marketing content, social media and streaming service playlists can be used to drive new streams of catalogue releases, plus where direct-to-fan channels fit into the mix.

Topics covered include:
• defining catalogue.
• the impact of digital on catalogue marketing.
• where the traditional approach fits in.
• the new approach.
• pitching catalogue to playlisters.
• ten ideas for better catalogue marketing.
• ten challenges for better catalogue marketing.



INTERNATIONAL MUSIC MARKETS | NOTES
This session provides an overview of the global recorded music industry. It looks at how key markets compare, how copyright and collective licensing works on a global basis, and at key trends in streaming worldwide. It then looks at the challenges and opportunities for artists and labels looking to export or launch into new markets, and the partners and programmes that can support a record label’s global strategy.

Topics covered include:
• the global music rights industry.
• how copyright works around the world.
• how collective licensing works around the world.
• the global digital market.
• key services and trends by region.
• key considerations for launching into new markets.
• choosing partners for global success.
• funding for export projects.



THE SYNC BUSINESS NOTES
This session provides a concise guide to the sync business, explaining how sync works from a copyright perspective and what this means for deals and royalties. It also introduces the different strands of the sync industry and the pitching process, with practical tips on how to identify and approach music supervisors.

Topics covered include:
• the sync market.
• the different options for sync customers.
• how sync licensing works.
• how sync deals are negotiated.
• the ins and outs of music supervision.
• pitching for sync.



BRAND PARTNERSHIPS AND DIRECT-TO-FAN
This session looks at the importance of the artist/fan relationship, and how artists and labels generate additional revenue by providing extra products and services direct-to-fan and by forming partnerships with brands that want access to an artist’s fanbase. It also considers how labels, management and the artist’s other business partners fit in to this increasingly important side of the music industry.

Topics covered include:
• building the direct-to-fan relationship.
• managing and utilising fan data.
• direct-to-fan platforms and campaigns.
• why brands want to work with artists and music.
• the different kinds of brand deals.
• challenges in making brand partnerships work.
• including D2F and brand partnerships in label deals.