CMU INSIGHTS TRAINING HUB

BPI Seminars

Half-day seminars run by CMU Insights for employees of BPI member companies


CMU Insights presents regular seminars as part of the BPI’s training programme. These sessions are open to employees of BPI member companies and are advertised on the BPI website.


01: INTRODUCTION TO THE MUSIC INDUSTRY | NOTES
This seminar provides a concise overview of the different ways artists generate revenue around their music and the business partners they work with to unlock these income streams. It then looks in particular at the role of the record company and at how record deals are usually structured.


02: INSIDE THE LABEL | NOTES
This session delves into the inner workings of the record label, whether that’s an individual artist’s own label, an independent large or small, or a major record company. It looks at the role labels play in developing new talent, building artist brands, and distributing and marketing new music.


03: MUSIC RIGHTS INSIDE & OUT | NOTES
This more advanced session on music rights expands on the copyright elements of the ‘Introduction To The Music Industry’ seminar and looks in more detail at how music rights make money and how music licensing works, including copyright ownership, collective licensing and infringement.


04: MUSIC MARKETING CAMPAIGNS | NOTES
This session looks at how music marketing campaigns are structured and implemented, and at the different tools and tactics label marketing teams employ. It then looks at how priorities change as an artist’s career progresses, and at how marketing is evolving with the shift from sales to streams.


05: GETTING THE MOST FROM CATALOGUE | NOTES
This session considers how labels can get more out of their catalogues in the streaming age, including how marketing content, social media and streaming service playlists can be used to drive new streams of catalogue releases, plus where direct-to-fan channels fit into the mix.